Kiran Pedada
Biographic Data
| ID | 9568955 |
|---|---|
| NAME | Kiran Pedada |
| GIVEN NAMES | Kiran |
| FAMILY NAME | Pedada |
| SIGNATURE | PEDADA K |
| AFFILIATIONS | University of Manitoba |
| ORCID | 0000-0003-3840-891X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Caste-Based Homophily and Value Delivery in a Service Context
Delivering value to consumers is a key challenge faced by social enterprises in emerging markets in which local social structures govern access to markets. We investigate how caste, a hierarchical social structure, impacts value delivered to consumers. Using data on 160,963 service provider-consumer transactions in rural India, we theorize that caste-based homophily occurs when the service provider and consumer are in the same caste category, and…
Unveiling the metaverse
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Unveiling the metaverse
Caste-Based Homophily and Value Delivery in a Service Context
Delivering value to consumers is a key challenge faced by social enterprises in emerging markets in which local social structures govern access to markets. We investigate how caste, a hierarchical social structure, impacts value delivered to consumers. Using data on 160,963 service provider-consumer transactions in rural India, we theorize that caste-based homophily occurs when the service provider and consumer are in the same caste category, and…
AI in Service Interactions (1 work) · Astrobiology (1 work) · Caste (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Death Anxiety and Social Exclusion (1 work) · Disadvantaged (1 work) · Homophily (1 work) · Human–computer interaction (1 work) · Innovation and Socioeconomic Development (1 work)