José L Ruiz-Alba
Biographic Data
| ID | 9568964 |
|---|---|
| NAME | José L Ruiz-Alba |
| GIVEN NAMES | José L |
| FAMILY NAME | Ruiz-Alba |
| SIGNATURE | RUIZ-ALBA J L |
| AFFILIATIONS | Universidad de Málaga |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Customer experience management in B2B tourism
This study offers a novel contribution by incorporating the concept of auxiliary service providers (ASPs) into the sharing economy business ecosystem to enhance customer experience management (CXM). The research aims to identify key conditions that facilitate CXM and explore the causal configurations that lead to value co-creation in short-term rentals. A mixed-method approach was employed, combining a focus group, in-depth interviews, and a surv…
Gamification and online consumer decisions
No prominent works on this page.
Gamification and online consumer decisions
Customer experience management in B2B tourism
This study offers a novel contribution by incorporating the concept of auxiliary service providers (ASPs) into the sharing economy business ecosystem to enhance customer experience management (CXM). The research aims to identify key conditions that facilitate CXM and explore the causal configurations that lead to value co-creation in short-term rentals. A mixed-method approach was employed, combining a focus group, in-depth interviews, and a surv…
Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Business ecosystem (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Customer advocacy (1 work) · Customer service (1 work) · Empirical research (1 work)