Demei Kong
Biographic Data
| ID | 9569281 |
|---|---|
| NAME | Demei Kong |
| GIVEN NAMES | Demei |
| FAMILY NAME | Kong |
| SIGNATURE | KONG D |
| AFFILIATIONS | Tsinghua University |
| ORCID | 0000-0002-0431-3894 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Consistency matters
Homogenous or heterogeneous? Demand effect of reviewer similarity in online video website
Purpose Nowadays, online platforms which provide products or services try to implement their homegrown communities to facilitate users' social interactions. Reviewers' activities in these communities can reflect their interests. Based on the theory of homophily, the authors aim to explore the impacts of the reviewer preference similarity and opinion similarity on the rate of product diffusion. Design/methodology/approach First, the authors constr…
No prominent works on this page.
Homogenous or heterogeneous? Demand effect of reviewer similarity in online video website
Purpose Nowadays, online platforms which provide products or services try to implement their homegrown communities to facilitate users' social interactions. Reviewers' activities in these communities can reflect their interests. Based on the theory of homophily, the authors aim to explore the impacts of the reviewer preference similarity and opinion similarity on the rate of product diffusion. Design/methodology/approach First, the authors constr…
Consistency matters
Academic Writing and Publishing (1 work) · Artificial Intelligence (1 work) · Cognition (1 work) · Cognitive dissonance (1 work) · Complex Network Analysis Techniques (1 work) · Computer Science (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Helpfulness (1 work)