Yunhong Xu
Biographic Data
| ID | 9569489 |
|---|---|
| NAME | Yunhong Xu |
| GIVEN NAMES | Yunhong |
| FAMILY NAME | Xu |
| SIGNATURE | XU Y |
| AFFILIATIONS | Kunming University of Science and Technology |
| ORCID | 0000-0002-8680-6042 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Unpacking the influence of group dynamics on tourism behaviour
Social media discourse increasingly influences tourism behaviour at environmentally sensitive destinations. This study examines how group-level online discourse dynamics shape visitation to these sites, focusing on two metrics: consistency of group opinions (CGO) and consistency of group sentiments (CGS). Guided by social influence theory (SIT) and group polarisation effect (GPE), this study operationalises CGO and CGS as entropy-based measures o…
No prominent works on this page.
Unpacking the influence of group dynamics on tourism behaviour
Social media discourse increasingly influences tourism behaviour at environmentally sensitive destinations. This study examines how group-level online discourse dynamics shape visitation to these sites, focusing on two metrics: consistency of group opinions (CGO) and consistency of group sentiments (CGS). Guided by social influence theory (SIT) and group polarisation effect (GPE), this study operationalises CGO and CGS as entropy-based measures o…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Group dynamic (1 work) · Marketing (1 work) · Popularity (1 work)