V Heru Hariyanto
Biographic Data
| ID | 9583482 |
|---|---|
| NAME | V Heru Hariyanto |
| GIVEN NAMES | V Heru |
| FAMILY NAME | Hariyanto |
| SIGNATURE | HARIYANTO V H |
| AFFILIATIONS | University of Surabaya |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Product Brokering Efficiency as a mediator of Online Product Recommendation and Customer Loyalty
Marketing strategies in e-commerce have a main goal, that is to pursue customer loyalty. Sociolla is an e-commerce company that sells cosmetic products and has a recommendation feature to make it easier for customers during the shopping process. These recommendations can trigger customer satisfaction and generate loyalty. The purpose of this study was to examine the correlation between online product recommendation and customer loyalty with produ…
No prominent works on this page.
Product Brokering Efficiency as a mediator of Online Product Recommendation and Customer Loyalty
Marketing strategies in e-commerce have a main goal, that is to pursue customer loyalty. Sociolla is an e-commerce company that sells cosmetic products and has a recommendation feature to make it easier for customers during the shopping process. These recommendations can trigger customer satisfaction and generate loyalty. The purpose of this study was to examine the correlation between online product recommendation and customer loyalty with produ…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior and Marketing Influence (1 work) · Customer advocacy (1 work) · Customer delight (1 work) · Customer intelligence (1 work) · Customer retention (1 work) · Customer satisfaction (1 work) · Loyalty (1 work)