Chloë Zornitta
Biographic Data
| ID | 9585127 |
|---|---|
| NAME | Chloë Zornitta |
| GIVEN NAMES | Chloë |
| FAMILY NAME | Zornitta |
| SIGNATURE | ZORNITTA C |
| AFFILIATIONS | University of Cape Town |
| ORCID | 0000-0002-9657-9883 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Decoding Western Festive Season Symbols and Rituals in Marketing Messages
This study explored the communication of marketing messages containing traditional, Western festive season symbols and rituals. Specifically, the research sought to understand the decoding of such messages portraying festive season symbols (like Santa Claus and Christmas trees) and rituals, by Afrocentric bottom of the pyramid (BOP) consumers. This qualitative study involved interviews with thirty-one participants in two metropolitan areas in Sou…
No prominent works on this page.
Decoding Western Festive Season Symbols and Rituals in Marketing Messages
This study explored the communication of marketing messages containing traditional, Western festive season symbols and rituals. Specifically, the research sought to understand the decoding of such messages portraying festive season symbols (like Santa Claus and Christmas trees) and rituals, by Afrocentric bottom of the pyramid (BOP) consumers. This qualitative study involved interviews with thirty-one participants in two metropolitan areas in Sou…
Advertising (1 work) · Anthropological Studies and Insights (1 work) · Bottom of the pyramid (1 work) · Business (1 work) · Computer Science (1 work) · Decoding methods (1 work) · Innovation and Socioeconomic Development (1 work) · Marketing (1 work) · Mathematics (1 work) · Media studies (1 work)