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Markus Vinnari

Biographic Data

ID95863
NAMEMarkus Vinnari
GIVEN NAMESMarkus
FAMILY NAMEVinnari
SIGNATUREVINNARI M
AFFILIATIONSUniversity of Eastern Finland
ORCID0000-0003-2258-8282
VERIFIEDYes
TOTAL WORKS16
TOTAL CITATIONS56
AUTHOR COUNT16
EDITOR COUNT0
FIRST PUBLICATION YEAR2009
LATEST PUBLICATION YEAR2023
H-INDEX4
  • Promoting plant-based eating in meat-centric meal contexts: A field study

    Open Access•David Guedes, Vasco Brazão et al.•ARTICLE•Public Health Nutrition•2023

    Objective: Shifting from meat-centric to plant-rich diets may help to enable healthier and more sustainable food systems. Here we present the results of a 1-week intervention to promote plant-based eating in a meat-centric food context (i.e. canteen). Design: The intervention included environmental restructuring strategies (e.g. promotional materials and menu redevelopment) and improvements to the offer of plant-based meals. The evaluation (sales…

  • Enabling sustainable food transitions in schools: A systemic approach

    Open Access•João Graça, Lisa Roque et al.•ARTICLE•British Food Journal•2022

    Purpose Recent reviews and reports have highlighted the need for integrated, context-specific efforts to enable sustainable food transitions. This study aimed to identify pathways to promote healthier and more environmentally friendly food practices in school contexts, with a focus on increased plant-based eating. Design/methodology/approach The study used a systemic approach with data collected from relevant stakeholders in an EU country (Portug…

  • Priorities for social science and humanities research on the challenges of moving beyond animal-based food systems

    Open Access•Carol Morris, Minna Kaljonen et al.•ARTICLE•Humanities and Social Sciences…•2021

    Increasingly high-profile research is being undertaken into the socio-environmental challenges associated with the over-production and consumption of food from animals. Transforming food systems to mitigate climate change and hidden hunger, ensure food security and good health all point to reducing animal-based foods as a key lever. Moving beyond animal-based food systems is a societal grand challenge requiring coordinated international research …

  • Veganism and Plant-Based Eating: Analysis of Interplay Between Discursive Strategies and Lifestyle Political Consumerism

    Piia Jallinoja, Markus Vinnari et al.•CHAPTER•Oxford Handbook of Political…•2019

    In recent years, there has been an increased mobilization around veganism and plant-based diets. This chapter analyzes this mobilization, the evolution of the images and practices of vegan eating, and associated kinds of political consumerism. The chapter demonstrates how vegan eating takes place as an assemblage of several actors and platforms, such as consciousness-raising campaigns, vegan bloggers, pledges and festivals, and new vegan foods ma…

  • Content Analysis of TV Food Advertising Using Climate Impact and a Nutritional Impact Index

    Open Access•Milla Annala, Markus Vinnari•ARTICLE•Ecological Economics•2019

  • Sustainability Matrix: Interest Groups and Ethical Theories as the Basis of Decision-Making

    Open Access•Markus Vinnari, Eija Vinnari et al.•ARTICLE•Journal of Agricultural and…•2017•References: 19

  • Consumer consciousness on meat and the environment — Exploring differences

    Open Access•Pasi Pohjolainen, Petri Tapio et al.•ARTICLE•Appetite•2016•Cited by: 11•References: 54

  • Consumers’ perceived barriers to following a plant-based diet

    Open Access•Pasi Pohjolainen, Markus Vinnari et al.•ARTICLE•British Food Journal•2015

    Purpose – The purpose of this paper is to analyze the barriers perceived by consumers to lowering their meat consumption levels and adopting a plant-based diet, which means a diet that includes mainly non-meat foods, yet it can contain both vegetarian and meat meals. Design/methodology/approach – The prevalence of different barriers for following a plant-based diet is addressed, as well as consumer profiles considering socio-demographics, values …

  • Citizen Attitudes to Farm Animals in Finland: A Population-Based Study

    Open Access•Saara Kupsala, Markus Vinnari et al.•ARTICLE•Journal of Agricultural and…•2015•Cited by: 3•References: 12

  • Public Perceptions of Mental Capacities of Nonhuman Animals: Finnish Population Survey

    Saara Kupsala, Markus Vinnari et al.•ARTICLE•Society and Animals•2014•Cited by: 7•References: 8

    Mental capacities are an essential basis on which people give moral concern to nonhuman animals. Hence, it is important to investigate public perceptions of animal mind and the factors underlying these perceptions. Although research into citizen beliefs in animal mind has been increasing, population-based studies utilizing multivariate methods have been scarce. In this article, public perceptions of animal mind are investigated with a nationwide …

  • A Framework for Sustainability Transition: The Case of Plant-Based Diets

    Open Access•Markus Vinnari, Eija Vinnari•ARTICLE•Journal of Agricultural and…•2013•Cited by: 12•References: 29

  • Attitudes towards Farm Animals as a Part of Belief Systems

    Markus Vinnari, Pekka Räsänen et al.•ARTICLE•Anthrozoös•2013•Cited by: 2•References: 22

    In this paper, we explore whether attitudes towards farm animals belong to a larger set of societal values which we label "belief systems." Our empirical analysis is based on a postal survey conducted in 2010: a random sample of 4,000 Finns aged from 18 to 75 years was selected from the Finnish Population Register database. Analysis techniques consisted of descriptive statistics, principal component analysis, and correlation analyses. Three diffe…

  • Sustainability of diets: From concepts to governance

    Open Access•Markus Vinnari, Petri Tapio•ARTICLE•Ecological Economics•2012

  • Who Cares about Farmed Fish? Citizen Perceptions of the Welfare and the Mental Abilities of Fish

    Open Access•Saara Kupsala, Pekka Jokinen et al.•ARTICLE•Journal of Agricultural and…•2011•Cited by: 2•References: 11

  • Identifying vegetarians and their food consumption according to self-identification and operationalized definition in Finland

    Open Access•Markus Vinnari, Jukka Montonen et al.•ARTICLE•Public Health Nutrition•2009

    Objectives To determine the prevalence and sociodemographic factors related to vegetarians according to different definitions in Finland and to compare the consumption of selected foodstuffs and nutritional intakes among vegetarians and omnivores. Design Information about subjects’ identification as vegetarians in a survey was used as a basis for self-defined vegetarianism. Foodstuffs consumed and their frequencies of consumption were obtained, a…

  • Future images of meat consumption in 2030

    Open Access•Markus Vinnari, Petri Tapio•ARTICLE•Futures•2009•Cited by: 19•References: 14

  • Future images of meat consumption in 2030

    Open Access•Markus Vinnari, Petri Tapio•ARTICLE•Futures•2009•Cited by: 19•References: 14

  • A Framework for Sustainability Transition: The Case of Plant-Based Diets

    Open Access•Markus Vinnari, Eija Vinnari•ARTICLE•Journal of Agricultural and…•2013•Cited by: 12•References: 29

  • Consumer consciousness on meat and the environment — Exploring differences

    Open Access•Pasi Pohjolainen, Petri Tapio et al.•ARTICLE•Appetite•2016•Cited by: 11•References: 54

  • Public Perceptions of Mental Capacities of Nonhuman Animals: Finnish Population Survey

    Saara Kupsala, Markus Vinnari et al.•ARTICLE•Society and Animals•2014•Cited by: 7•References: 8

    Mental capacities are an essential basis on which people give moral concern to nonhuman animals. Hence, it is important to investigate public perceptions of animal mind and the factors underlying these perceptions. Although research into citizen beliefs in animal mind has been increasing, population-based studies utilizing multivariate methods have been scarce. In this article, public perceptions of animal mind are investigated with a nationwide …

  • Citizen Attitudes to Farm Animals in Finland: A Population-Based Study

    Open Access•Saara Kupsala, Markus Vinnari et al.•ARTICLE•Journal of Agricultural and…•2015•Cited by: 3•References: 12

  • Attitudes towards Farm Animals as a Part of Belief Systems

    Markus Vinnari, Pekka Räsänen et al.•ARTICLE•Anthrozoös•2013•Cited by: 2•References: 22

    In this paper, we explore whether attitudes towards farm animals belong to a larger set of societal values which we label "belief systems." Our empirical analysis is based on a postal survey conducted in 2010: a random sample of 4,000 Finns aged from 18 to 75 years was selected from the Finnish Population Register database. Analysis techniques consisted of descriptive statistics, principal component analysis, and correlation analyses. Three diffe…

  • Who Cares about Farmed Fish? Citizen Perceptions of the Welfare and the Mental Abilities of Fish

    Open Access•Saara Kupsala, Pekka Jokinen et al.•ARTICLE•Journal of Agricultural and…•2011•Cited by: 2•References: 11

  • Identifying vegetarians and their food consumption according to self-identification and operationalized definition in Finland

    Open Access•Markus Vinnari, Jukka Montonen et al.•ARTICLE•Public Health Nutrition•2009

    Objectives To determine the prevalence and sociodemographic factors related to vegetarians according to different definitions in Finland and to compare the consumption of selected foodstuffs and nutritional intakes among vegetarians and omnivores. Design Information about subjects’ identification as vegetarians in a survey was used as a basis for self-defined vegetarianism. Foodstuffs consumed and their frequencies of consumption were obtained, a…

  • Future images of meat consumption in 2030

    Open Access•Markus Vinnari, Petri Tapio•ARTICLE•Futures•2009•Cited by: 19•References: 14

  • Who Cares about Farmed Fish? Citizen Perceptions of the Welfare and the Mental Abilities of Fish

    Open Access•Saara Kupsala, Pekka Jokinen et al.•ARTICLE•Journal of Agricultural and…•2011•Cited by: 2•References: 11

  • Sustainability of diets: From concepts to governance

    Open Access•Markus Vinnari, Petri Tapio•ARTICLE•Ecological Economics•2012

  • A Framework for Sustainability Transition: The Case of Plant-Based Diets

    Open Access•Markus Vinnari, Eija Vinnari•ARTICLE•Journal of Agricultural and…•2013•Cited by: 12•References: 29

  • Attitudes towards Farm Animals as a Part of Belief Systems

    Markus Vinnari, Pekka Räsänen et al.•ARTICLE•Anthrozoös•2013•Cited by: 2•References: 22

    In this paper, we explore whether attitudes towards farm animals belong to a larger set of societal values which we label "belief systems." Our empirical analysis is based on a postal survey conducted in 2010: a random sample of 4,000 Finns aged from 18 to 75 years was selected from the Finnish Population Register database. Analysis techniques consisted of descriptive statistics, principal component analysis, and correlation analyses. Three diffe…

  • Public Perceptions of Mental Capacities of Nonhuman Animals: Finnish Population Survey

    Saara Kupsala, Markus Vinnari et al.•ARTICLE•Society and Animals•2014•Cited by: 7•References: 8

    Mental capacities are an essential basis on which people give moral concern to nonhuman animals. Hence, it is important to investigate public perceptions of animal mind and the factors underlying these perceptions. Although research into citizen beliefs in animal mind has been increasing, population-based studies utilizing multivariate methods have been scarce. In this article, public perceptions of animal mind are investigated with a nationwide …

  • Consumers’ perceived barriers to following a plant-based diet

    Open Access•Pasi Pohjolainen, Markus Vinnari et al.•ARTICLE•British Food Journal•2015

    Purpose – The purpose of this paper is to analyze the barriers perceived by consumers to lowering their meat consumption levels and adopting a plant-based diet, which means a diet that includes mainly non-meat foods, yet it can contain both vegetarian and meat meals. Design/methodology/approach – The prevalence of different barriers for following a plant-based diet is addressed, as well as consumer profiles considering socio-demographics, values …

  • Citizen Attitudes to Farm Animals in Finland: A Population-Based Study

    Open Access•Saara Kupsala, Markus Vinnari et al.•ARTICLE•Journal of Agricultural and…•2015•Cited by: 3•References: 12

  • Consumer consciousness on meat and the environment — Exploring differences

    Open Access•Pasi Pohjolainen, Petri Tapio et al.•ARTICLE•Appetite•2016•Cited by: 11•References: 54

  • Sustainability Matrix: Interest Groups and Ethical Theories as the Basis of Decision-Making

    Open Access•Markus Vinnari, Eija Vinnari et al.•ARTICLE•Journal of Agricultural and…•2017•References: 19

  • Veganism and Plant-Based Eating: Analysis of Interplay Between Discursive Strategies and Lifestyle Political Consumerism

    Piia Jallinoja, Markus Vinnari et al.•CHAPTER•Oxford Handbook of Political…•2019

    In recent years, there has been an increased mobilization around veganism and plant-based diets. This chapter analyzes this mobilization, the evolution of the images and practices of vegan eating, and associated kinds of political consumerism. The chapter demonstrates how vegan eating takes place as an assemblage of several actors and platforms, such as consciousness-raising campaigns, vegan bloggers, pledges and festivals, and new vegan foods ma…

  • Content Analysis of TV Food Advertising Using Climate Impact and a Nutritional Impact Index

    Open Access•Milla Annala, Markus Vinnari•ARTICLE•Ecological Economics•2019

  • Priorities for social science and humanities research on the challenges of moving beyond animal-based food systems

    Open Access•Carol Morris, Minna Kaljonen et al.•ARTICLE•Humanities and Social Sciences…•2021

    Increasingly high-profile research is being undertaken into the socio-environmental challenges associated with the over-production and consumption of food from animals. Transforming food systems to mitigate climate change and hidden hunger, ensure food security and good health all point to reducing animal-based foods as a key lever. Moving beyond animal-based food systems is a societal grand challenge requiring coordinated international research …

  • Enabling sustainable food transitions in schools: A systemic approach

    Open Access•João Graça, Lisa Roque et al.•ARTICLE•British Food Journal•2022

    Purpose Recent reviews and reports have highlighted the need for integrated, context-specific efforts to enable sustainable food transitions. This study aimed to identify pathways to promote healthier and more environmentally friendly food practices in school contexts, with a focus on increased plant-based eating. Design/methodology/approach The study used a systemic approach with data collected from relevant stakeholders in an EU country (Portug…

  • Promoting plant-based eating in meat-centric meal contexts: A field study

    Open Access•David Guedes, Vasco Brazão et al.•ARTICLE•Public Health Nutrition•2023

    Objective: Shifting from meat-centric to plant-rich diets may help to enable healthier and more sustainable food systems. Here we present the results of a 1-week intervention to promote plant-based eating in a meat-centric food context (i.e. canteen). Design: The intervention included environmental restructuring strategies (e.g. promotional materials and menu redevelopment) and improvements to the offer of plant-based meals. The evaluation (sales…

Agriculture Sustainability and Environmental Impact (12 works) · Business (11 works) · Sociology (10 works) · Economics (9 works) · Political science (8 works) · Food Waste Reduction and Sustainability (7 works) · Psychology (6 works) · Agriculture (5 works) · Biology (5 works) · Ecology (5 works)

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