Uiju Choi
Biographic Data
| ID | 9589179 |
|---|---|
| NAME | Uiju Choi |
| GIVEN NAMES | Uiju |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI U |
| AFFILIATIONS | Worldpanel Division, Kantar Korea |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Multitasking and location-based advertising
Location-based technology enables marketers to identify the consumers who pass by their stores and send them mobile advertisements or coupons. While location-based advertising (LBA) has garnered both professional and academic interest, research on the responses of consumers to LBA is still scarce. Moreover, previous studies have not evaluated consumers’ situational factors as reaction constraints to LBA. This study attempts to identify (1) the ef…
The Effect of Augmented Reality on Consumer Learning for Search and Experience Products in Mobile Commerce
Mobile augmented reality (AR) has emerged as an effective interactive technology for providing visual information on products. As the importance of contextual information grows, mobile AR makes it easier for consumers to visually examine products virtually placed in their existing physical spaces. Despite the popularity and potential of mobile AR in commerce, there is a lack of research confirming that, in terms of providing consumers with shoppi…
No prominent works on this page.
The Effect of Augmented Reality on Consumer Learning for Search and Experience Products in Mobile Commerce
Mobile augmented reality (AR) has emerged as an effective interactive technology for providing visual information on products. As the importance of contextual information grows, mobile AR makes it easier for consumers to visually examine products virtually placed in their existing physical spaces. Despite the popularity and potential of mobile AR in commerce, there is a lack of research confirming that, in terms of providing consumers with shoppi…
Multitasking and location-based advertising
Location-based technology enables marketers to identify the consumers who pass by their stores and send them mobile advertisements or coupons. While location-based advertising (LBA) has garnered both professional and academic interest, research on the responses of consumers to LBA is still scarce. Moreover, previous studies have not evaluated consumers’ situational factors as reaction constraints to LBA. This study attempts to identify (1) the ef…
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Social Psychology (2 works) · Augmented reality (1 work) · Augmented Reality Applications (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work)