Ji Hee Song
Biographic Data
| ID | 9589180 |
|---|---|
| NAME | Ji Hee Song |
| GIVEN NAMES | Ji Hee |
| FAMILY NAME | Song |
| SIGNATURE | SONG J H |
| AFFILIATIONS | University of Seoul |
| ORCID | 0000-0003-3002-3943 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Two important strategies to attenuate consumer purchase hesitation ☆
Based on collective cognitive dissonance theory and self-affirmation theory, this study examines the methods of attenuating purchase hesitation and retaining consumers’ original purchase intention of luxury goods by offering advertising messages. Two experiments were conducted to examine how purchase hesitation caused by negative feedback from peers at the purchase stage can be resolved. The results indicate that collective cognitive dissonance a…
Navigating the digital media evolution in advertising
In the dynamic landscape of advertising, the rapid evolution of digital media has necessitated a reevaluation of theories and strategies to harness the potential of technological advancements in co
Multitasking and location-based advertising
Location-based technology enables marketers to identify the consumers who pass by their stores and send them mobile advertisements or coupons. While location-based advertising (LBA) has garnered both professional and academic interest, research on the responses of consumers to LBA is still scarce. Moreover, previous studies have not evaluated consumers’ situational factors as reaction constraints to LBA. This study attempts to identify (1) the ef…
Determinants of Perceived Web Site Interactivity
Interactivity is a key feature of Web sites. This article identifies the determinants that enhance user perceptions of interactivity in a communication scenario in which consumers send instant messages to an e-store. Two conceptualizations of interactivity—telepresence theory and interactivity theory—predict that different antecedents (e.g., the number of clicks, response time, message type) are important. The results of Experiment 1 indicate tha…
No prominent works on this page.
Determinants of Perceived Web Site Interactivity
Interactivity is a key feature of Web sites. This article identifies the determinants that enhance user perceptions of interactivity in a communication scenario in which consumers send instant messages to an e-store. Two conceptualizations of interactivity—telepresence theory and interactivity theory—predict that different antecedents (e.g., the number of clicks, response time, message type) are important. The results of Experiment 1 indicate tha…
Multitasking and location-based advertising
Location-based technology enables marketers to identify the consumers who pass by their stores and send them mobile advertisements or coupons. While location-based advertising (LBA) has garnered both professional and academic interest, research on the responses of consumers to LBA is still scarce. Moreover, previous studies have not evaluated consumers’ situational factors as reaction constraints to LBA. This study attempts to identify (1) the ef…
Two important strategies to attenuate consumer purchase hesitation ☆
Based on collective cognitive dissonance theory and self-affirmation theory, this study examines the methods of attenuating purchase hesitation and retaining consumers’ original purchase intention of luxury goods by offering advertising messages. Two experiments were conducted to examine how purchase hesitation caused by negative feedback from peers at the purchase stage can be resolved. The results indicate that collective cognitive dissonance a…
Navigating the digital media evolution in advertising
In the dynamic landscape of advertising, the rapid evolution of digital media has necessitated a reevaluation of theories and strategies to harness the potential of technological advancements in co
Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Marketing (2 works) · Social Psychology (2 works) · World Wide Web (2 works)