Murali Mantrala
Biographic Data
| ID | 9589197 |
|---|---|
| NAME | Murali Mantrala |
| GIVEN NAMES | Murali |
| FAMILY NAME | Mantrala |
| SIGNATURE | MANTRALA M |
| AFFILIATIONS | University of Missouri |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Seller creative selling in social commerce
Social commerce has gained substantial attention from both academics and practitioners. Many studies aim to understand consumer behavior in social commerce. However, little attempt has been made to investigate the social commerce phenomenon from the seller’s perspective. Focusing on sellers, this study explores the drivers of seller creative selling and empirically tests the effect of seller creative selling on seller business performance in soci…
No prominent works on this page.
Seller creative selling in social commerce
Social commerce has gained substantial attention from both academics and practitioners. Many studies aim to understand consumer behavior in social commerce. However, little attempt has been made to investigate the social commerce phenomenon from the seller’s perspective. Focusing on sellers, this study explores the drivers of seller creative selling and empirically tests the effect of seller creative selling on seller business performance in soci…
Advertising (1 work) · Business (1 work) · Commerce (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Social commerce (1 work) · Social media (1 work) · Technology Adoption and User Behaviour (1 work)