Rachel Esther Lim
Biographic Data
| ID | 9589203 |
|---|---|
| NAME | Rachel Esther Lim |
| GIVEN NAMES | Rachel Esther |
| FAMILY NAME | Lim |
| SIGNATURE | LIM R E |
| AFFILIATIONS | Oklahoma State University |
| ORCID | 0000-0003-0778-2183 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
AI as a creator or a helper
The rapid integration of AI into political communication has raised concerns about transparency, credibility, and accountability in election campaigns. Yet little is known about how disclosure of AI involvement shapes audience responses, particularly when perceptions are influenced by source credibility. This study addresses this gap through two experiments. Study 1 shows that when source credibility is low, ads disclosed as AI-generated are eval…
Branded virtual worlds in fashion gaming
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
Three experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low brand–cause fit. Studies 1 and 2 examined the effects of subjective CSR knowledge on consumer responses. Study 1 indicated that consumers with low CSR knowledge showed more favorable responses to high brand–cause fit CSR, whereas consumers with high CS…
“You are a virtual influencer!”
Online targeted ads
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
Two experimental studies were carried out to investigate the effect of company size and cause proximity on consumer response to CSR initiatives. Findings from Study 1 demonstrated that, for a large company, the national cause led to more favourable attitudes toward the ad and the company, and a more socially responsible corporate image than the local cause. By comparison, for a small company, the local cause produced more positive attitudes towar…
No prominent works on this page.
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
Two experimental studies were carried out to investigate the effect of company size and cause proximity on consumer response to CSR initiatives. Findings from Study 1 demonstrated that, for a large company, the national cause led to more favourable attitudes toward the ad and the company, and a more socially responsible corporate image than the local cause. By comparison, for a small company, the local cause produced more positive attitudes towar…
“You are a virtual influencer!”
Online targeted ads
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
Three experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low brand–cause fit. Studies 1 and 2 examined the effects of subjective CSR knowledge on consumer responses. Study 1 indicated that consumers with low CSR knowledge showed more favorable responses to high brand–cause fit CSR, whereas consumers with high CS…
Branded virtual worlds in fashion gaming
AI as a creator or a helper
The rapid integration of AI into political communication has raised concerns about transparency, credibility, and accountability in election campaigns. Yet little is known about how disclosure of AI involvement shapes audience responses, particularly when perceptions are influenced by source credibility. This study addresses this gap through two experiments. Study 1 shows that when source credibility is low, ads disclosed as AI-generated are eval…
Psychology (5 works) · Social Psychology (5 works) · Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Digital Marketing and Social Media (4 works) · Advertising (3 works) · Credibility (3 works) · Marketing (3 works) · Perception (3 works) · Political science (3 works)