Jia-Ling Lee
Biographic Data
| ID | 9589209 |
|---|---|
| NAME | Jia-Ling Lee |
| GIVEN NAMES | Jia-Ling |
| FAMILY NAME | Lee |
| SIGNATURE | LEE J |
| AFFILIATIONS | Liudui Hakka Cultural Park, Kaohsiung City, Taiwan |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness
We propose that the choice between presenting a single victim or a group of victims in a charity ad should take into consideration the facial expression of the victim(s), entitativity, and the victim story, since these visual and verbal cues affect donors’ emotional responses and their perceived outcome efficacy, which have an impact on charitable giving behaviors. Four experiments are conducted. When a happy facial expression is presented, an ad…
No prominent works on this page.
Crying victims deserve more? how victim image, facial expression, entitativity and victim story impact charity advertising persuasiveness
We propose that the choice between presenting a single victim or a group of victims in a charity ad should take into consideration the facial expression of the victim(s), entitativity, and the victim story, since these visual and verbal cues affect donors’ emotional responses and their perceived outcome efficacy, which have an impact on charitable giving behaviors. Four experiments are conducted. When a happy facial expression is presented, an ad…
Advertising (1 work) · Business (1 work) · Communication (1 work) · Computer Science (1 work) · Crime, Deviance, and Social Control (1 work) · Crying (1 work) · Facial expression (1 work) · Gender, Feminism, and Media (1 work) · Media Influence and Health (1 work) · Psychology (1 work)