Virgina Vannucci
Biographic Data
| ID | 9589238 |
|---|---|
| NAME | Virgina Vannucci |
| GIVEN NAMES | Virgina |
| FAMILY NAME | Vannucci |
| SIGNATURE | VANNUCCI V |
| AFFILIATIONS | University of Pisa |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Scarcity in luxury brand digital communication
On Instagram, new trends in communication strategies are emerging. An increasing number of luxury brands struggle to attract consumers’ interest in the digital environment through communication scarcity. This study reveals the effects of Instagram communication scarcity on consumers’ perceptions of luxury brands by following uses and gratifications theory. By exploring recent examples of luxury brand digital communication strategies based on scar…
No prominent works on this page.
Scarcity in luxury brand digital communication
On Instagram, new trends in communication strategies are emerging. An increasing number of luxury brands struggle to attract consumers’ interest in the digital environment through communication scarcity. This study reveals the effects of Instagram communication scarcity on consumers’ perceptions of luxury brands by following uses and gratifications theory. By exploring recent examples of luxury brand digital communication strategies based on scar…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Marketing (1 work) · Marketing and Advertising Strategies (1 work) · Microeconomics (1 work) · Perception (1 work) · Psychology (1 work)