Hyuksoo Kim
Biographic Data
| ID | 9589289 |
|---|---|
| NAME | Hyuksoo Kim |
| GIVEN NAMES | Hyuksoo |
| FAMILY NAME | Kim |
| SIGNATURE | KIM H |
| AFFILIATIONS | Kyungpook National University |
| ORCID | 0000-0003-0500-0475 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Understanding the role of construal level in time-restriction
Understanding how time restriction impacts consumers has been an important long-term topic for both scholars and practitioners. Applying a Construal Level Theory framework, two experiments were designed to propose a new theoretical perspective regarding the mechanism of time restriction. Testing moderators of advertising appeals and message quality, the study aimed to identify the conditions under which time restriction is more effective in influ…
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts
This study aims to examine the influence of consumer engagement with Super Bowl ad tweets, on their engagement with the advertiser’s official Twitter account. Using Python, audience engagement data were collected from the Super Bowl advertisers’ official Twitter accounts on a daily basis from two days before the game until 10 days after the game; this procedure resulted in 351 cases for 27 advertisers in a balanced panel dataset. Overall, the res…
No prominent works on this page.
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers’ official Twitter accounts
This study aims to examine the influence of consumer engagement with Super Bowl ad tweets, on their engagement with the advertiser’s official Twitter account. Using Python, audience engagement data were collected from the Super Bowl advertisers’ official Twitter accounts on a daily basis from two days before the game until 10 days after the game; this procedure resulted in 351 cases for 27 advertisers in a balanced panel dataset. Overall, the res…
Understanding the role of construal level in time-restriction
Understanding how time restriction impacts consumers has been an important long-term topic for both scholars and practitioners. Applying a Construal Level Theory framework, two experiments were designed to propose a new theoretical perspective regarding the mechanism of time restriction. Testing moderators of advertising appeals and message quality, the study aimed to identify the conditions under which time restriction is more effective in influ…
Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Appeal (1 work) · Behavioral Health and Interventions (1 work) · Collectivism (1 work) · Computer Science (1 work) · Construal level theory (1 work) · Cultural Differences and Values (1 work) · Digital Games and Media (1 work)