Zeynep Aydin Gokgoz
Biographic Data
| ID | 9589298 |
|---|---|
| NAME | Zeynep Aydin Gokgoz |
| GIVEN NAMES | Zeynep Aydin |
| FAMILY NAME | Gokgoz |
| SIGNATURE | GOKGOZ Z A |
| AFFILIATIONS | Sabanci Business School, Sabanci University |
| ORCID | 0000-0002-0783-7773 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Effective advertising through language adaptation
Brands often adjust their advertising strategies to align with the purchase context, accounting for differences in consumption target (purchases for self vs. others) and consumption domain (everyday vs. special occasions). This study examines how language adaptation methods in advertisements—specifically, dubbing versus subtitling—can be tailored to different purchase contexts to enhance brand evaluations. Drawing on Construal Level Theory, the a…
No prominent works on this page.
Effective advertising through language adaptation
Brands often adjust their advertising strategies to align with the purchase context, accounting for differences in consumption target (purchases for self vs. others) and consumption domain (everyday vs. special occasions). This study examines how language adaptation methods in advertisements—specifically, dubbing versus subtitling—can be tailored to different purchase contexts to enhance brand evaluations. Drawing on Construal Level Theory, the a…
Advertising campaign (1 work) · Advertising research (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Communication and Language (1 work) · Linguistics, Language Diversity, and Identity (1 work) · Native advertising (1 work) · Online advertising (1 work) · Purchasing (1 work)