Zhuomin Shi
Biographic Data
| ID | 9589356 |
|---|---|
| NAME | Zhuomin Shi |
| GIVEN NAMES | Zhuomin |
| FAMILY NAME | Shi |
| SIGNATURE | SHI Z |
| AFFILIATIONS | Business School, Sun Yat-sen University |
| ORCID | 0000-0002-3299-4957 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How cultural elements shape game evaluations
Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting
Sales volume and the percentage of positive reviews are viewed as learning sources in online shopping. This paper examines the relative effect of these two attributes and determines the underlying mechanism that can be applied to online advertising. We verify the existence of negativity bias in online reviews through an eye-tracking experiment. Consumers underestimate the rating of products with high sales volume relative to products with low sal…
No prominent works on this page.
Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting
Sales volume and the percentage of positive reviews are viewed as learning sources in online shopping. This paper examines the relative effect of these two attributes and determines the underlying mechanism that can be applied to online advertising. We verify the existence of negativity bias in online reviews through an eye-tracking experiment. Consumers underestimate the rating of products with high sales volume relative to products with low sal…
How cultural elements shape game evaluations
Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Cultural Differences and Values (1 work) · Digital Marketing and Social Media (1 work)