Luisa Mahn
Biographic Data
| ID | 9589398 |
|---|---|
| NAME | Luisa Mahn |
| GIVEN NAMES | Luisa |
| FAMILY NAME | Mahn |
| SIGNATURE | MAHN L |
| AFFILIATIONS | University of Bremen |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Drivers of sponsored fashion haul viewers’ purchase intentions
Fashion hauls are a widely consumed content format on social media, yet research on their effectiveness in driving consumer purchase intentions for the presented products remains limited. This study employs a mixed-methods approach to examine the key drivers of purchase intentions in fashion hauls. A qualitative study explores factors that shape consumers’ purchase intentions in response to fashion hauls and informs a quantitative survey that inv…
No prominent works on this page.
Drivers of sponsored fashion haul viewers’ purchase intentions
Fashion hauls are a widely consumed content format on social media, yet research on their effectiveness in driving consumer purchase intentions for the presented products remains limited. This study employs a mixed-methods approach to examine the key drivers of purchase intentions in fashion hauls. A qualitative study explores factors that shape consumers’ purchase intentions in response to fashion hauls and informs a quantitative survey that inv…
Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Influencer marketing (1 work) · Social media (1 work) · Social media marketing (1 work)