Rico Piehler
Biographic Data
| ID | 9589399 |
|---|---|
| NAME | Rico Piehler |
| GIVEN NAMES | Rico |
| FAMILY NAME | Piehler |
| SIGNATURE | PIEHLER R |
| AFFILIATIONS | University of Bremen |
| ORCID | 0000-0001-5883-7530 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Drivers of sponsored fashion haul viewers’ purchase intentions
Fashion hauls are a widely consumed content format on social media, yet research on their effectiveness in driving consumer purchase intentions for the presented products remains limited. This study employs a mixed-methods approach to examine the key drivers of purchase intentions in fashion hauls. A qualitative study explores factors that shape consumers’ purchase intentions in response to fashion hauls and informs a quantitative survey that inv…
Identitätsbasierte Markenführung
Identitätsbasierte Markenführung
Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer
No prominent works on this page.
Identitätsbasierte Markenführung
Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer
Identitätsbasierte Markenführung
Drivers of sponsored fashion haul viewers’ purchase intentions
Fashion hauls are a widely consumed content format on social media, yet research on their effectiveness in driving consumer purchase intentions for the presented products remains limited. This study employs a mixed-methods approach to examine the key drivers of purchase intentions in fashion hauls. A qualitative study explores factors that shape consumers’ purchase intentions in response to fashion hauls and informs a quantitative survey that inv…
Linguistic research and analysis (2 works) · Sociology (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Humanities (1 work) · Influencer marketing (1 work) · Libraries and Information Services (1 work) · Linguistic Education and Pedagogy (1 work)