Taimour Faisal Ahmad Al Serhan
Biographic Data
| ID | 9590876 |
|---|---|
| NAME | Taimour Faisal Ahmad Al Serhan |
| GIVEN NAMES | Taimour Faisal Ahmad |
| FAMILY NAME | Al Serhan |
| SIGNATURE | AL SERHAN T F A |
| AFFILIATIONS | Zhejiang University of Technology |
| ORCID | 0009-0003-8541-4877 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The paradox of digital marketing
This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including ethics, regulations, and practices). A qualitative research design was employed to develop a sustainable digital framework for th…
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The paradox of digital marketing
This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including ethics, regulations, and practices). A qualitative research design was employed to develop a sustainable digital framework for th…
Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Environmental planning (1 work) · Geography (1 work) · Knowledge management (1 work) · Marketing (1 work) · Political science (1 work)