Ngiik Moi Wong
Biographic Data
| ID | 9597450 |
|---|---|
| NAME | Ngiik Moi Wong |
| GIVEN NAMES | Ngiik Moi |
| FAMILY NAME | Wong |
| SIGNATURE | WONG N M |
| AFFILIATIONS | University of Maryland |
| ORCID | 0009-0001-5669-3657 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 91 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 4 |
Inequality Beyond Standardized Tests
For years, discussions on inequality in college admissions have addressed standardized tests, but less is known about inequality in nonstandardized components of applications. We analyzed extracurricular activity descriptions in 6,054,104 applications submitted through the Common Application using natural language processing methods. Overall, White, Asian American, wealthier, and private-school students reported more activities, top-level leaders…
To buy or not to buy? Green packaging, gender differences and the intention to purchase
Purpose This study aims to examine the gender differences in purchase intention towards green packaging product. The paper extended the theory of planned behaviour by unravelling the dynamics of quality, product attributes, and green packaging as part of strategic elements for the marketing mix. Design/methodology/approach A cross-sectional-survey-based questionnaire research design was used to collect data from a total of 212 adults from Malaysi…
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Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives
The Ant and the Grasshopper
A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…
The Safety of Objects
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
The Cultural Construction of Risk Understandings through Illness Narratives
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes…
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
The Role of Culture and Gender in the Relationship between Positive and Negative Affect
An integrative explanation proposes that culture and gender interact to produce fundamentally different patterns of association between positive and negative emotions. People in independent-based cultures (e.g. the United States) experience emotions in oppositional (i.e. bipolar) ways, whereas people in interdependent-based cultures (e.g. China) experience emotions in dialectic ways. These patterns are stronger for women than men in both cultures…
The Safety of Objects
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
The Cultural Construction of Risk Understandings through Illness Narratives
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes…
The Ant and the Grasshopper
A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…
Inequality Beyond Standardized Tests
For years, discussions on inequality in college admissions have addressed standardized tests, but less is known about inequality in nonstandardized components of applications. We analyzed extracurricular activity descriptions in 6,054,104 applications submitted through the Common Application using natural language processing methods. Overall, White, Asian American, wealthier, and private-school students reported more activities, top-level leaders…
The Role of Culture and Gender in the Relationship between Positive and Negative Affect
An integrative explanation proposes that culture and gender interact to produce fundamentally different patterns of association between positive and negative emotions. People in independent-based cultures (e.g. the United States) experience emotions in oppositional (i.e. bipolar) ways, whereas people in interdependent-based cultures (e.g. China) experience emotions in dialectic ways. These patterns are stronger for women than men in both cultures…
Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
Most measures of consumer behavior have been developed and employed in the United States. Thus, relatively little is known about the cross-cultural applicability of these measures. Using Richins and Dawson's (1992) Material Values Scale (MVS) as an exemplar, this article focuses on the problems researchers are likely to encounter when employing domestic mixed-worded scales (i.e., scales that contain both positive- and reverse-worded items) in cro…
The Cultural Construction of Risk Understandings through Illness Narratives
A study of breast cancer screening and treatment decisions suggests that risk understandings are influenced by the dominant illness narrative of restitution within Anglo-Western cultures. Restitution stories reflect the cultural values of personal responsibility and control in combating disease and returning to a life of normalcy. In the context of breast cancer, individuals seek restitution by following the dictums of biomedicine, which promotes…
The Safety of Objects
Over the past 2 decades, a large body of research has examined how materialism is formed and how this value influences well-being. Although these studies have substantially contributed to our understanding of materialism, they shed little light on this value's relationship to consumer behavior. Our research seeks to address this gap by examining the influence of materialism on self- and communal-brand connections. We ground our conceptualization …
The Ant and the Grasshopper
A low savings rate is a persistent social issue with significant present and future ramifications. As an alternative to conceptualizing saving money as goal-directed behavior, the present research examines the chronic tendencies of people to save money in a consistent and sustained manner through a personal saving orientation (PSO). Drawing upon theorizing on action control and research on forming and maintaining habits, the PSO emphasizes consis…
Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives
To buy or not to buy? Green packaging, gender differences and the intention to purchase
Purpose This study aims to examine the gender differences in purchase intention towards green packaging product. The paper extended the theory of planned behaviour by unravelling the dynamics of quality, product attributes, and green packaging as part of strategic elements for the marketing mix. Design/methodology/approach A cross-sectional-survey-based questionnaire research design was used to collect data from a total of 212 adults from Malaysi…
Test-Free Admissions at Selective Institutions
Inequality Beyond Standardized Tests
For years, discussions on inequality in college admissions have addressed standardized tests, but less is known about inequality in nonstandardized components of applications. We analyzed extracurricular activity descriptions in 6,054,104 applications submitted through the Common Application using natural language processing methods. Overall, White, Asian American, wealthier, and private-school students reported more activities, top-level leaders…
Psychology (9 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Social Psychology (5 works) · Sociology (5 works) · Computer Science (4 works) · Cultural Differences and Values (3 works) · Mathematics (3 works) · Political science (3 works) · Business (2 works) · Developmental psychology (2 works)