Aueskhan Asenov
Biographic Data
| ID | 9619221 |
|---|---|
| NAME | Aueskhan Asenov |
| GIVEN NAMES | Aueskhan |
| FAMILY NAME | Asenov |
| SIGNATURE | ASENOV A |
| AFFILIATIONS | Abai Kazakh National Pedagogical University |
| ORCID | 0000-0003-3502-2640 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Leveraging Astana’s Tourism to Build a “Brand City” Reputation
The aim of this study is to analyse the potential of Astana, the Republic of Kazakhstan, to become a “brand city” to promote tourism and economic development. A survey of 500 residents in the five economic regions of the Republic of Kazakhstan was conducted to assess perceptions of Astana’s tourism characteristics compared to other cities. The data was analysed using SWOT and PESR analysis methods. The results show that Astana has advantages such…
No prominent works on this page.
Leveraging Astana’s Tourism to Build a “Brand City” Reputation
The aim of this study is to analyse the potential of Astana, the Republic of Kazakhstan, to become a “brand city” to promote tourism and economic development. A survey of 500 residents in the five economic regions of the Republic of Kazakhstan was conducted to assess perceptions of Astana’s tourism characteristics compared to other cities. The data was analysed using SWOT and PESR analysis methods. The results show that Astana has advantages such…
Advertising (1 work) · Archaeology (1 work) · Business (1 work) · Cruise Tourism Development and Management (1 work) · Culinary Culture and Tourism (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work) · Marketing (1 work) · Reputation (1 work) · Social science (1 work)