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Gudrun Frommherz

Biographic Data

ID96222
NAMEGudrun Frommherz
GIVEN NAMESGudrun
FAMILY NAMEFrommherz
SIGNATUREFROMMHERZ G
AFFILIATIONSRussian State Agrarian Correspondence University
ORCID0000-0002-5405-5440
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Multimodality and Time

    Open Access•Gudrun Frommherz•CHAPTER•Encyclopedia of Applied Linguistics•2026

    Temporality in language and in human interaction is a complex phenomenon.

  • New Zealand’s creative economy: In search of research

    Open Access•Gudrun Frommherz, Aditya Narayan•ARTICLE•Creative Industries Journal•2025

    The activity of researching is a customary part of creative work, often for understanding the wider territory of an assignment, resolving issues of production, or optimising creative outcomes. Creatives do not always appreciate or even recognise the commercial value of their research, i.e. in the form of novel processes, unique applications of technology, or ground-breaking creative solutions. A mixed-model study into on-the-job research practice…

  • Memetics of Transhumanist Imagery

    Gudrun Frommherz•ARTICLE•Visual Anthropology•2013•References: 9

    Using the example of an emerging transhumanist visuality, this article discusses visual communication as memes; cultural units that follow the logic of evolutionary transmission. Memes are thought to self-replicate, based on the principles of competition, inheritance, variation and mutation [Dawkins Citation1976]. With this model, communication would be driven by its message units rather than by the messenger; meditational means, communicative mo…

  • Multimodality and Ritual

    Open Access•Gudrun Frommherz•OTHER•The Encyclopedia of Applied…•2012

    The systematic use of multimodal methodology to investigate human ritual behavior is relatively new

  • The Art of Decay and Eternity: Ritualization in Aipan Practice

    Gudrun Frommherz•ARTICLE•Visual Anthropology•2010•References: 7

    This article investigates a class of social practices [Bourdieu 1977] as they take place somewhere between everyday actions and strictly defined rituals on the scale of semiotic codification. Juxtaposing methodologies of multimodal interaction analysis [Norris 2004] and visual ethnography, the author discusses a spiritualization of cultural tools [Wertsch 1998] and consequently a ritualization in social practice involving the Indian Aipan art. Ri…

No prominent works on this page.

  • The Art of Decay and Eternity: Ritualization in Aipan Practice

    Gudrun Frommherz•ARTICLE•Visual Anthropology•2010•References: 7

    This article investigates a class of social practices [Bourdieu 1977] as they take place somewhere between everyday actions and strictly defined rituals on the scale of semiotic codification. Juxtaposing methodologies of multimodal interaction analysis [Norris 2004] and visual ethnography, the author discusses a spiritualization of cultural tools [Wertsch 1998] and consequently a ritualization in social practice involving the Indian Aipan art. Ri…

  • Multimodality and Ritual

    Open Access•Gudrun Frommherz•OTHER•The Encyclopedia of Applied…•2012

    The systematic use of multimodal methodology to investigate human ritual behavior is relatively new

  • Memetics of Transhumanist Imagery

    Gudrun Frommherz•ARTICLE•Visual Anthropology•2013•References: 9

    Using the example of an emerging transhumanist visuality, this article discusses visual communication as memes; cultural units that follow the logic of evolutionary transmission. Memes are thought to self-replicate, based on the principles of competition, inheritance, variation and mutation [Dawkins Citation1976]. With this model, communication would be driven by its message units rather than by the messenger; meditational means, communicative mo…

  • New Zealand’s creative economy: In search of research

    Open Access•Gudrun Frommherz, Aditya Narayan•ARTICLE•Creative Industries Journal•2025

    The activity of researching is a customary part of creative work, often for understanding the wider territory of an assignment, resolving issues of production, or optimising creative outcomes. Creatives do not always appreciate or even recognise the commercial value of their research, i.e. in the form of novel processes, unique applications of technology, or ground-breaking creative solutions. A mixed-model study into on-the-job research practice…

  • Multimodality and Time

    Open Access•Gudrun Frommherz•CHAPTER•Encyclopedia of Applied Linguistics•2026

    Temporality in language and in human interaction is a complex phenomenon.

Philosophy (4 works) · Sociology (4 works) · Computer Science (3 works) · Epistemology (3 works) · Cultural Industries and Urban Development (2 works) · Linguistics (2 works) · Multimodality (2 works) · Philosophy (2 works) · Psychology (2 works) · Aesthetics (1 works)

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