Jared Johnson
Biographic Data
| ID | 9622400 |
|---|---|
| NAME | Jared Johnson |
| GIVEN NAMES | Jared |
| FAMILY NAME | Johnson |
| SIGNATURE | JOHNSON J |
| AFFILIATIONS | Ketterer is associate professor and Johnson is assistant professor of multimedia journalism, and Murray is associate professor of multimedia journalism and sports media, School of Media and Strategic Communications, Oklahoma State University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Most readers in dark when bylines differ from staff writer; taglines do little to help
An experiment was conducted to determine whether perceptions of the newspaper and story differed by byline type. The findings not only indicate few participants know a story is native advertising, they rarely know the writer except a staff writer. Thus, perceptions mainly differed little. Other bylines were not detailed enough for readers to fully know the writer’s identity, and few read to the tagline. Stronger measures were recommended to fully…
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Most readers in dark when bylines differ from staff writer; taglines do little to help
An experiment was conducted to determine whether perceptions of the newspaper and story differed by byline type. The findings not only indicate few participants know a story is native advertising, they rarely know the writer except a staff writer. Thus, perceptions mainly differed little. Other bylines were not detailed enough for readers to fully know the writer’s identity, and few read to the tagline. Stronger measures were recommended to fully…
Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Authorship Attribution and Profiling (1 works) · Digital Games and Media (1 works) · Misinformation and Its Impacts (1 works) · Newspaper (1 works) · Perception (1 works) · Psychology (1 works) · Social Psychology (1 works)