Chung Heon Lee
Biographic Data
| ID | 9624859 |
|---|---|
| NAME | Chung Heon Lee |
| GIVEN NAMES | Chung Heon |
| FAMILY NAME | Lee |
| SIGNATURE | LEE C H |
| AFFILIATIONS | Sungkyunkwan University |
| ORCID | 0000-0001-6185-4606 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Virtual Influencer’s Apologies
Understanding how people perceive virtual humans compared to real ones is important. Based on the mind perception theory, this study investigated whether moral responsibility attribution and trust dynamics differ between virtual influencers (VIs) and human influencers (HIs) during endorsement scandals. In a between-subjects experiment using US-based participants from CloudResearch (N = 167), we found that although participants viewed VIs as havin…
Designing self-ordering kiosk for older adults
No prominent works on this page.
Designing self-ordering kiosk for older adults
Virtual Influencer’s Apologies
Understanding how people perceive virtual humans compared to real ones is important. Based on the mind perception theory, this study investigated whether moral responsibility attribution and trust dynamics differ between virtual influencers (VIs) and human influencers (HIs) during endorsement scandals. In a between-subjects experiment using US-based participants from CloudResearch (N = 167), we found that although participants viewed VIs as havin…
Attribution (1 work) · Blame (1 work) · Cognitive psychology (1 work) · Cognitive science (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Dishonesty (1 work) · Human–computer interaction (1 work) · Influencer marketing (1 work) · Innovative Human-Technology Interaction (1 work)