Maaike Kleinsmann
Biographic Data
| ID | 9624902 |
|---|---|
| NAME | Maaike Kleinsmann |
| GIVEN NAMES | Maaike |
| FAMILY NAME | Kleinsmann |
| SIGNATURE | KLEINSMANN M |
| ORCID | 0000-0003-4120-5048 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
The Design of Firms
One of the essential aspects of a company's design is its source of competitive advantage. Extrapolating from Raymond Loewy's famous design strategy acronym, MAYA—the Most Advanced Yet Acceptable Principle—and treating the firm as the object of design, this article explains the competitive advantage of firms from a design perspective. Our design-based recommendation for the competitive advantage of firms is to focus on shaping heterogeneity-based…
The Design of Firms
The theory of the firm addresses the economic choice concerning the coordination of production: direct control by an entrepreneur on the one hand or an open market pricing mechanism on the other. We draw upon design theory to offer new thinking on the choice to integrate economic activities within the boundaries of the firm. By drawing on the scholarship in the field of design studies, we show that the coordination of production could both be cre…
No prominent works on this page.
The Design of Firms
One of the essential aspects of a company's design is its source of competitive advantage. Extrapolating from Raymond Loewy's famous design strategy acronym, MAYA—the Most Advanced Yet Acceptable Principle—and treating the firm as the object of design, this article explains the competitive advantage of firms from a design perspective. Our design-based recommendation for the competitive advantage of firms is to focus on shaping heterogeneity-based…
The Design of Firms
The theory of the firm addresses the economic choice concerning the coordination of production: direct control by an entrepreneur on the one hand or an open market pricing mechanism on the other. We draw upon design theory to offer new thinking on the choice to integrate economic activities within the boundaries of the firm. By drawing on the scholarship in the field of design studies, we show that the coordination of production could both be cre…
Business (2 works) · Economics (2 works) · Industrial organization (2 works) · Marketing (2 works) · Microeconomics (2 works) · Business Strategy and Innovation (1 works) · Competitive advantage (1 works) · Competitor analysis (1 works) · Computer Science (1 works) · Crafts, Textile, and Design (1 works)