Yunhye Lee
Biographic Data
| ID | 9627222 |
|---|---|
| NAME | Yunhye Lee |
| GIVEN NAMES | Yunhye |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y |
| AFFILIATIONS | Department of Digital Management Korea University Sejong South Korea |
| ORCID | 0000-0002-9464-6093 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Substantive Action and Communication in Corporate Philanthropy
This study investigates the differential effects of corporate philanthropy (CP) on internal and external stakeholders. Specifically, it examines how substantive CP actions (hereafter CP), communication about CP (hereafter CP communication) and hypocritical CP (the gap between communication and action) influence corporate reputation and employee job satisfaction, and how these effects are moderated by the firm's primary customer type (B2B vs. B2C)…
No prominent works on this page.
Substantive Action and Communication in Corporate Philanthropy
This study investigates the differential effects of corporate philanthropy (CP) on internal and external stakeholders. Specifically, it examines how substantive CP actions (hereafter CP), communication about CP (hereafter CP communication) and hypocritical CP (the gap between communication and action) influence corporate reputation and employee job satisfaction, and how these effects are moderated by the firm's primary customer type (B2B vs. B2C)…
Business (1 works) · Corporate communication (1 works) · Corporate Identity and Reputation (1 works) · Corporate social responsibility (1 works) · Corporate Social Responsibility Reporting (1 works) · Hypocrisy (1 works) · Law (1 works) · Management and Organizational Studies (1 works) · Political science (1 works) · Public relations (1 works)