Rahmania Santoso
Biographic Data
| ID | 9628133 |
|---|---|
| NAME | Rahmania Santoso |
| GIVEN NAMES | Rahmania |
| FAMILY NAME | Santoso |
| SIGNATURE | SANTOSO R |
| AFFILIATIONS | University of Brawijaya |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Da’wah in Household Product Advertisements
In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home care products, uses Islamic identity as part of their strategic communication. Using their Nawaitu Sahaja advertisements, they promote the da’wah (promotion of Islam) message. This research aimed to e…
No prominent works on this page.
Da’wah in Household Product Advertisements
In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home care products, uses Islamic identity as part of their strategic communication. Using their Nawaitu Sahaja advertisements, they promote the da’wah (promotion of Islam) message. This research aimed to e…
Advertising (1 work) · Art (1 work) · Business (1 work) · Diverse Cultural Media Analysis (1 work) · Geography (1 work) · Indonesian (1 work) · Islam (1 work) · Islamic Finance and Communication (1 work) · Islamic Studies and Radicalism (1 work) · Law (1 work)