Takayuki Yamatsu
Biographic Data
| ID | 9631168 |
|---|---|
| NAME | Takayuki Yamatsu |
| GIVEN NAMES | Takayuki |
| FAMILY NAME | Yamatsu |
| SIGNATURE | YAMATSU T |
| AFFILIATIONS | Intage Inc. (Japan) |
| ORCID | 0000-0001-5784-6793 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Multiple Relationships between Streaming and Linear TV
With the prevalence of connected TV, streaming is replacing linear TV while expanding its functionality. To structurally explain this replacement based on functional similarity, we applied two-way fixed-effects regression to log data from 197,273 smart TVs in Japan from July 2019 to June 2022. Results showed that professional videos on demand primarily substituted linear TV's recorded viewing, dramas, and movies, whereas substitution by YouTube w…
No prominent works on this page.
Multiple Relationships between Streaming and Linear TV
With the prevalence of connected TV, streaming is replacing linear TV while expanding its functionality. To structurally explain this replacement based on functional similarity, we applied two-way fixed-effects regression to log data from 197,273 smart TVs in Japan from July 2019 to June 2022. Results showed that professional videos on demand primarily substituted linear TV's recorded viewing, dramas, and movies, whereas substitution by YouTube w…
Advertising (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works) · Linear relationship (1 works) · Mathematics (1 works) · Media Studies and Communication (1 works) · Multimedia (1 works) · Social Media and Politics (1 works)