Eric Mao
Biographic Data
| ID | 9632906 |
|---|---|
| NAME | Eric Mao |
| GIVEN NAMES | Eric |
| FAMILY NAME | Mao |
| SIGNATURE | MAO E |
| AFFILIATIONS | Communication University of Zhejiang |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The impacts of academic stress on college students' problematic smartphone use and Internet gaming disorder under the background of neijuan
With sluggish economic growth in the post-pandemic era, the phenomenon "neijuan" becomes increasingly severe in many Asian countries like China. Neijuan refers to a hypercompetitive social environment wherein individuals involuntarily get involved in inhumane work or study hours, resulting in a considerable amount of tension and stress. Previous pathology research has shown that stress can trigger the overuse of Internet-based devices and service…
The effectiveness of event marketing in an attention economy
Previous research on the effectiveness of event marketing was predominantly focused on single events and individual participants. This paper aims to expand the scope of inquiry into this topic by investigating how the frequency and magnitude of esports tournament events affect the numbers of Twitch live-stream viewers and channels. Data containing the monthly averages of Twitch viewers and channels in addition to the event dates and prize sizes o…
No prominent works on this page.
The effectiveness of event marketing in an attention economy
Previous research on the effectiveness of event marketing was predominantly focused on single events and individual participants. This paper aims to expand the scope of inquiry into this topic by investigating how the frequency and magnitude of esports tournament events affect the numbers of Twitch live-stream viewers and channels. Data containing the monthly averages of Twitch viewers and channels in addition to the event dates and prize sizes o…
The impacts of academic stress on college students' problematic smartphone use and Internet gaming disorder under the background of neijuan
With sluggish economic growth in the post-pandemic era, the phenomenon "neijuan" becomes increasingly severe in many Asian countries like China. Neijuan refers to a hypercompetitive social environment wherein individuals involuntarily get involved in inhumane work or study hours, resulting in a considerable amount of tension and stress. Previous pathology research has shown that stress can trigger the overuse of Internet-based devices and service…
Advertising (1 work) · Business (1 work) · Clinical Psychology (1 work) · Clinical Psychology (1 work) · Computer Science (1 work) · Coping (psychology (1 work) · Digital Games and Media (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Event study (1 work)