Ume Salma Akbar
Biographic Data
| ID | 9637508 |
|---|---|
| NAME | Ume Salma Akbar |
| GIVEN NAMES | Ume Salma |
| FAMILY NAME | Akbar |
| SIGNATURE | AKBAR U S |
| AFFILIATIONS | Sukkur IBA University |
| ORCID | 0000-0001-5774-5968 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Investigating the Impact of Determinants Influencing Students' Readiness for Digital Transformation in Academic Institutions in Pakistan
It is crucial to assess the digital transformation readiness of students in order to develop knowledgeable, capable and qualified alumnus who can enhance the qualified personnel within a country. This study will help HEIs in examining whether their students have the skills they need to survive in the 4IR era. Data have been collected from Higher Educational institutions (HEIs) which were listed in QS‐Ranking list. Purposive sampling technique was…
The Drivers of Brand Equity
This study is aimed to investigate the relationship between brand image, brand trust, brand satisfaction and brand equity. The study is based on primary data collected through questionnaire-based survey. Convenient sampling technique is used and a sample of 278 was selected in this study. Reliability and normality test (Cronbach Alpha = 0.674; significant values of Kolmogorov-Smirnov and Shapiro-Wilk) were used prior to the testing of hypothesis.…
Dynamic Relationship between Stock Returns, Trading Volume, and Returns Volatility
This study aims to investigate the causal relationship between stock returns and stock volume, using the data of eight developing and developed countries of Asia over nine year, including Pakistan, India, Malaysia, China, Japan, South Korea, Hong Kong, and Taiwan (that carry 40 percent share of the world's GDP). By incorporating the bivariate GARCH approach, to examine how stock returns affect trading volume and vice versa. According to the resul…
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Dynamic Relationship between Stock Returns, Trading Volume, and Returns Volatility
This study aims to investigate the causal relationship between stock returns and stock volume, using the data of eight developing and developed countries of Asia over nine year, including Pakistan, India, Malaysia, China, Japan, South Korea, Hong Kong, and Taiwan (that carry 40 percent share of the world's GDP). By incorporating the bivariate GARCH approach, to examine how stock returns affect trading volume and vice versa. According to the resul…
The Drivers of Brand Equity
This study is aimed to investigate the relationship between brand image, brand trust, brand satisfaction and brand equity. The study is based on primary data collected through questionnaire-based survey. Convenient sampling technique is used and a sample of 278 was selected in this study. Reliability and normality test (Cronbach Alpha = 0.674; significant values of Kolmogorov-Smirnov and Shapiro-Wilk) were used prior to the testing of hypothesis.…
Investigating the Impact of Determinants Influencing Students' Readiness for Digital Transformation in Academic Institutions in Pakistan
It is crucial to assess the digital transformation readiness of students in order to develop knowledgeable, capable and qualified alumnus who can enhance the qualified personnel within a country. This study will help HEIs in examining whether their students have the skills they need to survive in the 4IR era. Data have been collected from Higher Educational institutions (HEIs) which were listed in QS‐Ranking list. Purposive sampling technique was…
Economics (2 works) · Mathematics (2 works) · Psychology (2 works) · Statistics (2 works) · Advertising (1 work) · Autoregressive conditional heteroskedasticity (1 work) · Bivariate analysis (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand Image (1 work)