Marius Thuemmler
Biographic Data
| ID | 9638597 |
|---|---|
| NAME | Marius Thuemmler |
| GIVEN NAMES | Marius |
| FAMILY NAME | Thuemmler |
| SIGNATURE | THUEMMLER M |
| AFFILIATIONS | University of Greenwich |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments
Purpose The paper addresses the privacy–personalisation paradox in the post-GDPR-2018 era. As the regulation came in a bid to regulate the collection and use of personal data, its implications remain underexplored. The research question is: How do consumers perceive the matter of personal data collection for the use of highly targeted and personalised ads post-GDPR-2018? The invasion of privacy vs the benefits of highly personalised digital marke…
No prominent works on this page.
Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments
Purpose The paper addresses the privacy–personalisation paradox in the post-GDPR-2018 era. As the regulation came in a bid to regulate the collection and use of personal data, its implications remain underexplored. The research question is: How do consumers perceive the matter of personal data collection for the use of highly targeted and personalised ads post-GDPR-2018? The invasion of privacy vs the benefits of highly personalised digital marke…
Business (1 work) · Computer Science (1 work) · Computer security (1 work) · Data Protection Act 1998 (1 work) · General Data Protection Regulation (1 work) · Information privacy (1 work) · Internet privacy (1 work) · Marketing (1 work) · Originality (1 work) · Personalization (1 work)