Eugenia Y Huang
Biographic Data
| ID | 9638673 |
|---|---|
| NAME | Eugenia Y Huang |
| GIVEN NAMES | Eugenia Y |
| FAMILY NAME | Huang |
| SIGNATURE | HUANG E Y |
| AFFILIATIONS | National Chengchi University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A binding tie
Purpose This study employed the commitment–trust theory in social psychology and relationship marketing to explore female customers' perception of channel integration quality in omnichannel retailing and its influence on their relationship commitment to and trust in the relationship with retailers, and thus on their stickiness. Channel integration quality consists of two dimensions: channel service configuration (channel choice breadth and channe…
Exploring the relationship between employee engagement and its antecedents
Purpose This study empirically verified employee engagement (EE) as an outcome of organizational communication and confirmed that the formation of EE is strengthened when smartphone use (SU) is at a higher level. Design/methodology/approach A quantitative approach was used in this research, whereby 408 valid samples were collected with an online survey. The hypotheses of direct effects were tested using the structural equation modeling (SEM) proc…
No prominent works on this page.
Exploring the relationship between employee engagement and its antecedents
Purpose This study empirically verified employee engagement (EE) as an outcome of organizational communication and confirmed that the formation of EE is strengthened when smartphone use (SU) is at a higher level. Design/methodology/approach A quantitative approach was used in this research, whereby 408 valid samples were collected with an online survey. The hypotheses of direct effects were tested using the structural equation modeling (SEM) proc…
A binding tie
Purpose This study employed the commitment–trust theory in social psychology and relationship marketing to explore female customers' perception of channel integration quality in omnichannel retailing and its influence on their relationship commitment to and trust in the relationship with retailers, and thus on their stickiness. Channel integration quality consists of two dimensions: channel service configuration (channel choice breadth and channe…
Business (2 works) · Computer Science (2 works) · Originality (2 works) · Psychology (2 works) · Social Psychology (2 works) · Autonomy (1 work) · Business administration (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Customer Service Quality and Loyalty (1 work)