Ling Long Tsai
Biographic Data
| ID | 9638712 |
|---|---|
| NAME | Ling Long Tsai |
| GIVEN NAMES | Ling Long |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI L L |
| AFFILIATIONS | National Pingtung University |
| ORCID | 0000-0002-1917-7098 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A deeper understanding of switching intention and the perceptions of non-subscribers
Purpose Most previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain “non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms. Design/methodology/approach This study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intenti…
No prominent works on this page.
A deeper understanding of switching intention and the perceptions of non-subscribers
Purpose Most previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain “non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms. Design/methodology/approach This study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intenti…
Advertising (1 work) · Attractiveness (1 work) · Business (1 work) · Computer Science (1 work) · Digital Marketing and Social Media (1 work) · Digital Platforms and Economics (1 work) · Habit (1 work) · Intrusiveness (1 work) · Marketing (1 work) · Perception (1 work)