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Zhixian Lu

Biographic Data

ID9640484
NAMEZhixian Lu
GIVEN NAMESZhixian
FAMILY NAMELu
SIGNATURELU Z
AFFILIATIONSZhejiang University
ORCID0000-0001-6404-5230
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Can information increase farmers’ willingness to pay for digital agricultural technologies? A survey experiment on agricultural drones in rural China

    Open Access•Zhixian Lu, Huang Chen et al.•ARTICLE•Journal of Rural Studies•2026

    Can information interventions increase farmers’ willingness to pay (WTP) for digital agricultural technologies, and do their effects vary by mode of access? We conduct a large-scale survey experiment across eight provinces in China, providing farmers with technical and market information about agricultural drones. The intervention significantly increases WTP by approximately 29% for drone services and 37% for direct investment, relative to their …

  • Market-oriented environmental policies, environmental innovation, and firms’ performance

    Zhongju Liao, Yan Liu et al.•ARTICLE•Journal of Environmental Planning…•2023

    The use of market-oriented environmental policies to achieve a win-win situation for the economy and the environment has become the focus in many countries, and environmental innovation is an important way for firms to achieve dual benefits. However, the overall framework for market-based environmental policies, environmental innovation, and firms’ performance remains unclear. In order to reveal this relationship, this study selected 113 articles…

No prominent works on this page.

  • Market-oriented environmental policies, environmental innovation, and firms’ performance

    Zhongju Liao, Yan Liu et al.•ARTICLE•Journal of Environmental Planning…•2023

    The use of market-oriented environmental policies to achieve a win-win situation for the economy and the environment has become the focus in many countries, and environmental innovation is an important way for firms to achieve dual benefits. However, the overall framework for market-based environmental policies, environmental innovation, and firms’ performance remains unclear. In order to reveal this relationship, this study selected 113 articles…

  • Can information increase farmers’ willingness to pay for digital agricultural technologies? A survey experiment on agricultural drones in rural China

    Open Access•Zhixian Lu, Huang Chen et al.•ARTICLE•Journal of Rural Studies•2026

    Can information interventions increase farmers’ willingness to pay (WTP) for digital agricultural technologies, and do their effects vary by mode of access? We conduct a large-scale survey experiment across eight provinces in China, providing farmers with technical and market information about agricultural drones. The intervention significantly increases WTP by approximately 29% for drone services and 37% for direct investment, relative to their …

agricultural drones (1 work) · Agricultural extension (1 work) · Agricultural Innovations and Practices (1 work) · Business (1 work) · digital agricultural technologies (1 work) · Digital divide (1 work) · Digitalization and Economic Development in Agriculture (1 work) · Ecology (1 work) · Economic and Environmental Valuation (1 work) · Economics (1 work)

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