Shikha Karamchandani
Biographic Data
| ID | 9643191 |
|---|---|
| NAME | Shikha Karamchandani |
| GIVEN NAMES | Shikha |
| FAMILY NAME | Karamchandani |
| SIGNATURE | KARAMCHANDANI S |
| AFFILIATIONS | RV University |
| ORCID | 0000-0003-2042-1665 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From Trust to Transaction
This research tries to explore the factors that contribute to forming attitudes towards micro-influencers on social media. We explore the antecedents through which social media influencers (SMIs) create image satisfaction and advertising trust leading to purchase intention. Taking a sample of 320 Instagram users in Gujarat state, India, the conceptual model was tested using Structural Equation Modelling on AMOS and SPSS statistical software. The …
No prominent works on this page.
From Trust to Transaction
This research tries to explore the factors that contribute to forming attitudes towards micro-influencers on social media. We explore the antecedents through which social media influencers (SMIs) create image satisfaction and advertising trust leading to purchase intention. Taking a sample of 320 Instagram users in Gujarat state, India, the conceptual model was tested using Structural Equation Modelling on AMOS and SPSS statistical software. The …
Advertising (1 work) · Attractiveness (1 work) · Business (1 work) · Computer Science (1 work) · Conceptual framework (1 work) · Conceptual model (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Creativity (1 work) · Database transaction (1 work) · Digital Marketing and Social Media (1 work)