Tien-Thao Cong Phan
Biographic Data
| ID | 9643241 |
|---|---|
| NAME | Tien-Thao Cong Phan |
| GIVEN NAMES | Tien-Thao Cong |
| FAMILY NAME | Phan |
| SIGNATURE | PHAN T C |
| AFFILIATIONS | Ho Chi Minh City University of Foreign Languages-Information Technology (HUFLIT), Ho Chi Minh City, Vietnam |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Power of Interactive Mobile Advertising
Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This investigation of the interactivity of brand mobile advertising and its impact on brand value experiences, self-brand congruity and brand engagement is a substantial step forward in the comprehension of consumer behaviour in the digital marketing environment. The objectives of this study …
Acceptance and use of live streaming on metaverse in Vietnam
Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among c…
No prominent works on this page.
Acceptance and use of live streaming on metaverse in Vietnam
Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among c…
The Power of Interactive Mobile Advertising
Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This investigation of the interactivity of brand mobile advertising and its impact on brand value experiences, self-brand congruity and brand engagement is a substantial step forward in the comprehension of consumer behaviour in the digital marketing environment. The objectives of this study …
Computer Science (2 works) · Psychology (2 works) · Advertising (1 works) · Brand awareness (1 works) · Brand Engagement (1 works) · Brand management (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Expectancy theory (1 works)