Eduardo Kalil Hanna
Biographic Data
| ID | 9643274 |
|---|---|
| NAME | Eduardo Kalil Hanna |
| GIVEN NAMES | Eduardo Kalil |
| FAMILY NAME | Hanna |
| SIGNATURE | HANNA E K |
| AFFILIATIONS | Customer Service Manager, Banco do Brasil, São Paulo, Brazil. |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention
This article seeks to clarify how two-sided messages work by explaining their causal effects on purchase intention moderated by the self-confidence of individuals. Three studies were performed. Study 1 measured individuals’ levels of self-confidence and their purchase intentions in front of one- or two-sided messages. Studies 2 and 3 manipulated individuals’ levels of self-confidence and analysed the strategies used to evaluate alternatives in co…
No prominent works on this page.
How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention
This article seeks to clarify how two-sided messages work by explaining their causal effects on purchase intention moderated by the self-confidence of individuals. Three studies were performed. Study 1 measured individuals’ levels of self-confidence and their purchase intentions in front of one- or two-sided messages. Studies 2 and 3 manipulated individuals’ levels of self-confidence and analysed the strategies used to evaluate alternatives in co…
Cognition (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Low Confidence (1 works) · Moderation (1 works) · Need for cognition (1 works) · Psychology (1 works) · Self-confidence (1 works) · Self-efficacy (1 works)