Lino Knödler
Biographic Data
| ID | 9643295 |
|---|---|
| NAME | Lino Knödler |
| GIVEN NAMES | Lino |
| FAMILY NAME | Knödler |
| SIGNATURE | KNÖDLER L |
| AFFILIATIONS | Media Faculty, Macromedia University of Applied Sciences, Hamburg, Germany |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Look Who’s Talking Now
Technological innovations, including artificial intelligence (AI), are progressively being integrated into marketing and branding. However, the novel nature of these technologies often shrouds their potential benefits and associated risks. This holds also true for the implementation of AI in the domain of brand voices. Brand voices may play a crucial role in fostering human-like brand perception (brand anthropomorphism), potentially offering comp…
No prominent works on this page.
Look Who’s Talking Now
Technological innovations, including artificial intelligence (AI), are progressively being integrated into marketing and branding. However, the novel nature of these technologies often shrouds their potential benefits and associated risks. This holds also true for the implementation of AI in the domain of brand voices. Brand voices may play a crucial role in fostering human-like brand perception (brand anthropomorphism), potentially offering comp…
Advertising (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand extension (1 work) · Brand management (1 work) · Brand names (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate branding (1 work) · Digital Marketing and Social Media (1 work)