Ilyoung Ju
Biographic Data
| ID | 9645767 |
|---|---|
| NAME | Ilyoung Ju |
| GIVEN NAMES | Ilyoung |
| FAMILY NAME | Ju |
| SIGNATURE | JU I |
| AFFILIATIONS | Bowling Green State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games
This study aimed to examine the relationship between nostalgia, self-esteem, empowerment, pride, and the intention to visit the city of a sport team, as well as to explore the moderating role of the length of time as a fan in this relationship. Participants viewed a short nostalgic video clip featuring their favorite team and then completed a follow-up survey. The study discovered that self-esteem and empowerment were crucial factors in the relat…
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories
This study examines how influencer–product congruence and relationship norms (i.e., exchange versus communal) between an influencer and followers affect consumer responses to influencer-sponsored ads. In Study 1, in a low-involvement product condition (sunscreen), we found that relationship norms moderate the effect of influencer–product congruence on source credibility and brand attitudes. In particular, if the influencer–follower relationship i…
No prominent works on this page.
Does Influencer–Follower Relationship Matter? Exploring How Relationship Norms and Influencer–Product Congruence Affect Advertising Effectiveness across Product Categories
This study examines how influencer–product congruence and relationship norms (i.e., exchange versus communal) between an influencer and followers affect consumer responses to influencer-sponsored ads. In Study 1, in a low-involvement product condition (sunscreen), we found that relationship norms moderate the effect of influencer–product congruence on source credibility and brand attitudes. In particular, if the influencer–follower relationship i…
The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games
This study aimed to examine the relationship between nostalgia, self-esteem, empowerment, pride, and the intention to visit the city of a sport team, as well as to explore the moderating role of the length of time as a fan in this relationship. Participants viewed a short nostalgic video clip featuring their favorite team and then completed a follow-up survey. The study discovered that self-esteem and empowerment were crucial factors in the relat…
Advertising (2 works) · Business (2 works) · Media Influence and Health (2 works) · Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Communication (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work)