Claire I Tsai
Biographic Data
| ID | 96495 |
|---|---|
| NAME | Claire I Tsai |
| GIVEN NAMES | Claire I |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI C I |
| AFFILIATIONS | University of Toronto |
| ORCID | 0000-0002-3896-2323 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 48 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
More done, more drained
Life is full of mundane tasks such as commuting, attending meetings, and filing paperwork. Despite their ubiquity, experience with mundane tasks remains understudied in the literature. Across a series of lab and field studies, we show that the negative feelings about a mundane experience are impacted by people's perception of how much of the task has been completed, which we term relative task completion. Contrary to people's intuition, we find t…
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities
Consumers often gain extra free time unexpectedly. Given the increasing time pressure that consumers experience in their daily lives, it is important to understand how they spend windfall (or unexpected) free time, which we term found time. In a series of five laboratory experiments and naturalistic field studies, we found that consumers spend more of their free time on hedonic activities than on utilitarian activities when they gain the time une…
How Incidental Confidence Influences Self‐Interested Behaviors
The present research investigates how incidental confidence influences self‐interested behaviors. It is well established that being in a psychological state of lower confidence causes people to experience psychological aversion that they are motivated to reduce. We study the transfer effect of confidence; people strive to compensate for lower confidence in one domain by obtaining higher status in other unrelated domains. Prior research has linked…
Reframing humor in TV news translation
The increasing entertainment-oriented tendency of the news engages audiences’ emotions more readily. This trend has triggered my interest in studying the humorous aspects of international news on TV and how different varieties of humor in the TV newsroom are represented and mediated by news translators. The issue of humor in TV news, particularly in relation to its translation and translator mediation, has rarely been addressed in the literature.…
How Price Promotions Influence Postpurchase Consumption Experience over Time
The current research examines how price promotions influence postpurchase hedonic consumption experience. On the one hand, getting a good deal can elevate moods and dampen the “pain of payment,” thus enhancing consumption enjoyment. On the other hand, discounts also reduce sunk-cost considerations and the need to recover one's spending. As a result, price promotions can lower attention during consumption, which in turn diminishes consumption enjo…
Television News Translation in the Era of Market-driven Journalism
Translation scholars have discussed the changing role of translation in the transmission of international news information and called for news translators to adapt to such changes. However, the previous discussion has neglected to address the emerging phenomenon of market-driven journalism and its implications for news translation. Ratings-conscious news stations are beginning to revise news agendas and editorial priorities with a view of competi…
Psychological Distance and Subjective Experience
Psychological distance can reduce the subjective experience of difficulty caused by task complexity and task anxiety. Four experiments were conducted to test several related hypotheses. Psychological distance was altered by activating a construal mind-set and by varying bodily distance from a given task. Activating an abstract mind-set reduced the feeling of difficulty. A direct manipulation of distance from the task produced the same effect: par…
Overpredicting and Underprofiting in Pricing Decisions
This research examines sellers' price‐setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the finally set price and are in the single evaluation mode. This mismatch in evaluation modes leads sellers to overpredict buyers' price sensitivity and underp…
The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences
Contrary to the lay theory that predicts duration knowledge of affective episodes to ameliorate negative experiences and weaken positive ones, we demonstrate that duration knowledge increases the extremity of affective experience. In experiments 1 and 2, participants either know the exact duration of the episodes or not and then experience either negative or positive episodes. The results show that, contrary to general intuition, duration knowled…
Predicting Consumption Time
How much time do consumers predict they will spend on using a product or service when they have control over the usage time? We propose that their predicted consumption time is systematically influenced by the valence and the representation of the target event. In three studies, we show that consumers predict spending more time on a pleasant event when it is unpacked into several subactivities and spending less time on an unpleasant event when it…
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. We manipulated fluency by varying the font of product descr…
A behavioral account of compensation awarding decisions
Suppose an individual loses an irreplaceable object and someone else is at fault. How much should he be compensated? Normatively, compensation should equal the value (utility) to the victim. Our experiments demonstrate that compensation decisions often ignore value and are instead based on cost (how much the victim originally paid for the item) except when cost is zero. For example, we found that people awarded $200 for a destroyed item worth $50…
Inside the Television Newsroom
As Taiwan is striving to become an integral part of the global community, the dissemination of international news and the diversity of its representation are increasingly vital in shaping people's knowledge of the world. This paper serves as a first-hand account of the work of a television news translator – a reflection on the author's five years experience in television and newspaper newsrooms. With an anecdotal start, the author revisits the ro…
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. We manipulated fluency by varying the font of product descr…
Predicting Consumption Time
How much time do consumers predict they will spend on using a product or service when they have control over the usage time? We propose that their predicted consumption time is systematically influenced by the valence and the representation of the target event. In three studies, we show that consumers predict spending more time on a pleasant event when it is unpacked into several subactivities and spending less time on an unpleasant event when it…
Psychological Distance and Subjective Experience
Psychological distance can reduce the subjective experience of difficulty caused by task complexity and task anxiety. Four experiments were conducted to test several related hypotheses. Psychological distance was altered by activating a construal mind-set and by varying bodily distance from a given task. Activating an abstract mind-set reduced the feeling of difficulty. A direct manipulation of distance from the task produced the same effect: par…
Inside the Television Newsroom
As Taiwan is striving to become an integral part of the global community, the dissemination of international news and the diversity of its representation are increasingly vital in shaping people's knowledge of the world. This paper serves as a first-hand account of the work of a television news translator – a reflection on the author's five years experience in television and newspaper newsrooms. With an anecdotal start, the author revisits the ro…
How Price Promotions Influence Postpurchase Consumption Experience over Time
The current research examines how price promotions influence postpurchase hedonic consumption experience. On the one hand, getting a good deal can elevate moods and dampen the “pain of payment,” thus enhancing consumption enjoyment. On the other hand, discounts also reduce sunk-cost considerations and the need to recover one's spending. As a result, price promotions can lower attention during consumption, which in turn diminishes consumption enjo…
Overpredicting and Underprofiting in Pricing Decisions
This research examines sellers' price‐setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the finally set price and are in the single evaluation mode. This mismatch in evaluation modes leads sellers to overpredict buyers' price sensitivity and underp…
Reframing humor in TV news translation
The increasing entertainment-oriented tendency of the news engages audiences’ emotions more readily. This trend has triggered my interest in studying the humorous aspects of international news on TV and how different varieties of humor in the TV newsroom are represented and mediated by news translators. The issue of humor in TV news, particularly in relation to its translation and translator mediation, has rarely been addressed in the literature.…
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities
Consumers often gain extra free time unexpectedly. Given the increasing time pressure that consumers experience in their daily lives, it is important to understand how they spend windfall (or unexpected) free time, which we term found time. In a series of five laboratory experiments and naturalistic field studies, we found that consumers spend more of their free time on hedonic activities than on utilitarian activities when they gain the time une…
The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences
Contrary to the lay theory that predicts duration knowledge of affective episodes to ameliorate negative experiences and weaken positive ones, we demonstrate that duration knowledge increases the extremity of affective experience. In experiments 1 and 2, participants either know the exact duration of the episodes or not and then experience either negative or positive episodes. The results show that, contrary to general intuition, duration knowled…
Inside the Television Newsroom
As Taiwan is striving to become an integral part of the global community, the dissemination of international news and the diversity of its representation are increasingly vital in shaping people's knowledge of the world. This paper serves as a first-hand account of the work of a television news translator – a reflection on the author's five years experience in television and newspaper newsrooms. With an anecdotal start, the author revisits the ro…
A behavioral account of compensation awarding decisions
Suppose an individual loses an irreplaceable object and someone else is at fault. How much should he be compensated? Normatively, compensation should equal the value (utility) to the victim. Our experiments demonstrate that compensation decisions often ignore value and are instead based on cost (how much the victim originally paid for the item) except when cost is zero. For example, we found that people awarded $200 for a destroyed item worth $50…
Overpredicting and Underprofiting in Pricing Decisions
This research examines sellers' price‐setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the finally set price and are in the single evaluation mode. This mismatch in evaluation modes leads sellers to overpredict buyers' price sensitivity and underp…
The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences
Contrary to the lay theory that predicts duration knowledge of affective episodes to ameliorate negative experiences and weaken positive ones, we demonstrate that duration knowledge increases the extremity of affective experience. In experiments 1 and 2, participants either know the exact duration of the episodes or not and then experience either negative or positive episodes. The results show that, contrary to general intuition, duration knowled…
Predicting Consumption Time
How much time do consumers predict they will spend on using a product or service when they have control over the usage time? We propose that their predicted consumption time is systematically influenced by the valence and the representation of the target event. In three studies, we show that consumers predict spending more time on a pleasant event when it is unpacked into several subactivities and spending less time on an unpleasant event when it…
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. We manipulated fluency by varying the font of product descr…
Psychological Distance and Subjective Experience
Psychological distance can reduce the subjective experience of difficulty caused by task complexity and task anxiety. Four experiments were conducted to test several related hypotheses. Psychological distance was altered by activating a construal mind-set and by varying bodily distance from a given task. Activating an abstract mind-set reduced the feeling of difficulty. A direct manipulation of distance from the task produced the same effect: par…
Television News Translation in the Era of Market-driven Journalism
Translation scholars have discussed the changing role of translation in the transmission of international news information and called for news translators to adapt to such changes. However, the previous discussion has neglected to address the emerging phenomenon of market-driven journalism and its implications for news translation. Ratings-conscious news stations are beginning to revise news agendas and editorial priorities with a view of competi…
How Price Promotions Influence Postpurchase Consumption Experience over Time
The current research examines how price promotions influence postpurchase hedonic consumption experience. On the one hand, getting a good deal can elevate moods and dampen the “pain of payment,” thus enhancing consumption enjoyment. On the other hand, discounts also reduce sunk-cost considerations and the need to recover one's spending. As a result, price promotions can lower attention during consumption, which in turn diminishes consumption enjo…
Reframing humor in TV news translation
The increasing entertainment-oriented tendency of the news engages audiences’ emotions more readily. This trend has triggered my interest in studying the humorous aspects of international news on TV and how different varieties of humor in the TV newsroom are represented and mediated by news translators. The issue of humor in TV news, particularly in relation to its translation and translator mediation, has rarely been addressed in the literature.…
How Incidental Confidence Influences Self‐Interested Behaviors
The present research investigates how incidental confidence influences self‐interested behaviors. It is well established that being in a psychological state of lower confidence causes people to experience psychological aversion that they are motivated to reduce. We study the transfer effect of confidence; people strive to compensate for lower confidence in one domain by obtaining higher status in other unrelated domains. Prior research has linked…
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities
Consumers often gain extra free time unexpectedly. Given the increasing time pressure that consumers experience in their daily lives, it is important to understand how they spend windfall (or unexpected) free time, which we term found time. In a series of five laboratory experiments and naturalistic field studies, we found that consumers spend more of their free time on hedonic activities than on utilitarian activities when they gain the time une…
More done, more drained
Life is full of mundane tasks such as commuting, attending meetings, and filing paperwork. Despite their ubiquity, experience with mundane tasks remains understudied in the literature. Across a series of lab and field studies, we show that the negative feelings about a mundane experience are impacted by people's perception of how much of the task has been completed, which we term relative task completion. Contrary to people's intuition, we find t…
Psychology (10 works) · Social Psychology (9 works) · Decision-Making and Behavioral Economics (6 works) · Behavioral Health and Interventions (4 works) · Computer Science (4 works) · Economics (4 works) · Media studies (4 works) · Microeconomics (4 works) · Social Psychology (4 works) · Sociology (4 works)