James Dillard
Biographic Data
| ID | 9651706 |
|---|---|
| NAME | James Dillard |
| GIVEN NAMES | James |
| FAMILY NAME | Dillard |
| SIGNATURE | DILLARD J |
| AFFILIATIONS | Pennsylvania State University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Does Character–Audience Matching Increase the Persuasive Impact of Anti-Sugar-Sweetened-Beverage (SSB) Consumption Messages
It is widely believed that persuasion is enhanced by including characters in a message whose features correspond with those of the audience. Matching on gender, age, and ethnicity may be especially appealing because these features are immediately perceivable. We examined the persuasive impact of matching on these variables using a large sample of real-world messages (k = 91) drawn from a single topic/context (messages that advocate for reduced co…
The Sage Handbook of Persuasion
The Persuasion Handbook
Cognitive processes and communication networks: A general theory. The SAGE handbook of persuasion: Developments in Theory and practice. In C. Liberman (Ed.), Casing persuasive communication (pp. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. The persuasion handbook: Developments in theory and practice, 329344. Jordan, J., Mullen, E., & Murnighan, J. K. (2011). Striving for the moral self: The effects.
No prominent works on this page.
The Persuasion Handbook
Cognitive processes and communication networks: A general theory. The SAGE handbook of persuasion: Developments in Theory and practice. In C. Liberman (Ed.), Casing persuasive communication (pp. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. The persuasion handbook: Developments in theory and practice, 329344. Jordan, J., Mullen, E., & Murnighan, J. K. (2011). Striving for the moral self: The effects.
The Sage Handbook of Persuasion
Does Character–Audience Matching Increase the Persuasive Impact of Anti-Sugar-Sweetened-Beverage (SSB) Consumption Messages
It is widely believed that persuasion is enhanced by including characters in a message whose features correspond with those of the audience. Matching on gender, age, and ethnicity may be especially appealing because these features are immediately perceivable. We examined the persuasive impact of matching on these variables using a large sample of real-world messages (k = 91) drawn from a single topic/context (messages that advocate for reduced co…
Persuasion (3 works) · Psychology (3 works) · Social Psychology (3 works) · Misinformation and Its Impacts (2 works) · Public Relations and Crisis Communication (2 works) · Sociology (2 works) · Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Cognitive science (1 work)