Wei Wei Cheryl Leo
Biographic Data
| ID | 9651966 |
|---|---|
| NAME | Wei Wei Cheryl Leo |
| GIVEN NAMES | Wei Wei Cheryl |
| FAMILY NAME | Leo |
| SIGNATURE | LEO W W C |
| AFFILIATIONS | Murdoch Business School, Murdoch University |
| ORCID | 0000-0002-9694-4756 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Opportunities to Improve Awareness of Antimicrobial Resistance Through Social Marketing: A Systematic Review of Interventions Targeting Parents and Children
Cross‐cultural differences in consumer decision‐making styles
This article compares consumer decision‐making styles between Singaporeans and Australians. Utilising Hofstede’s framework, the paper argues that cultural dimensions influence consumer decision making styles. It is essential that managers understand cross‐cultural consumer decision‐making styles to make strategic decisions or effectively handle members of these nationalities. Marked differences were found between the two populations for: brand co…
No prominent works on this page.
Cross‐cultural differences in consumer decision‐making styles
This article compares consumer decision‐making styles between Singaporeans and Australians. Utilising Hofstede’s framework, the paper argues that cultural dimensions influence consumer decision making styles. It is essential that managers understand cross‐cultural consumer decision‐making styles to make strategic decisions or effectively handle members of these nationalities. Marked differences were found between the two populations for: brand co…
Opportunities to Improve Awareness of Antimicrobial Resistance Through Social Marketing: A Systematic Review of Interventions Targeting Parents and Children
Anthropology (1 works) · Business (1 works) · Confusion (1 works) · Consciousness (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer behaviour (1 works) · Cross-cultural (1 works) · Cultural Differences and Values (1 works) · Customer Service Quality and Loyalty (1 works) · Hofstede's cultural dimensions theory (1 works)