Bernadette Yan Fen Low
Biographic Data
| ID | 9652046 |
|---|---|
| NAME | Bernadette Yan Fen Low |
| GIVEN NAMES | Bernadette Yan Fen |
| FAMILY NAME | Low |
| SIGNATURE | LOW B Y F |
| AFFILIATIONS | National University of Singapore |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Use of Internet Memes in PSAs
To help solve the diabetes problem in Singapore, we developed humorous and fearful public service announcements (PSAs) based on popular Internet memes and investigated how the emotions derived from PSAs affect Singaporean millennials' perceptions of PSAs' effectiveness. In total, 416 people participated in the study through a Singaporean online survey company. Multivariable linear regression methods with SPSS were used to examine our hypotheses a…
No prominent works on this page.
Use of Internet Memes in PSAs
To help solve the diabetes problem in Singapore, we developed humorous and fearful public service announcements (PSAs) based on popular Internet memes and investigated how the emotions derived from PSAs affect Singaporean millennials' perceptions of PSAs' effectiveness. In total, 416 people participated in the study through a Singaporean online survey company. Multivariable linear regression methods with SPSS were used to examine our hypotheses a…
Computer Science (1 work) · Gender, Feminism, and Media (1 work) · Impact of Technology on Adolescents (1 work) · Media Influence and Health (1 work) · Psychology (1 work) · Social Psychology (1 work) · The Internet (1 work) · World Wide Web (1 work)