Li-Chun Hsu
Biographic Data
| ID | 9654114 |
|---|---|
| NAME | Li-Chun Hsu |
| GIVEN NAMES | Li-Chun |
| FAMILY NAME | Hsu |
| SIGNATURE | HSU L |
| AFFILIATIONS | Department of Cultural Resources and Leisure Industries, National Taitung University, 369, Sec. 2, University Rd., Taitung 95092, Taiwan |
| ORCID | 0000-0003-2555-6462 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
How the online psychological contract violations and post-recovery strategies influence customers’ behavior in retail livestreaming context
Antecedents and consequences of the trust transfer effect on social commerce
Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth
This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%), and a structural equation model was used to analyze the data. This study proposed seven hypotheses, and five of the seve…
No prominent works on this page.
Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth
This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questionnaires were valid (94.09%), and a structural equation model was used to analyze the data. This study proposed seven hypotheses, and five of the seve…
Antecedents and consequences of the trust transfer effect on social commerce
How the online psychological contract violations and post-recovery strategies influence customers’ behavior in retail livestreaming context
Customer Service Quality and Loyalty (3 works) · Technology Adoption and User Behaviour (3 works) · Business (2 works) · Computer Science (2 works) · Customer engagement (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works)