Ákos András Nagy
Biographic Data
| ID | 9655150 |
|---|---|
| NAME | Ákos András Nagy |
| GIVEN NAMES | Ákos András |
| FAMILY NAME | Nagy |
| SIGNATURE | NAGY A A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Do birds of a feather buy together?? The influence of buyers’ facial similarity to message source on online purchase decisions
This study investigates how physical similarity between consumers and reviewers, manipulated through AI-generated images, influences the credibility and acceptance of electronic word-of-mouth (eWOM) and purchase intentions. Across two studies, we first developed controlled visual stimuli via AI-driven photomorphing technology and then conducted an online shopping experiment with 180 participants. The participants evaluated product reviews present…
No prominent works on this page.
Do birds of a feather buy together?? The influence of buyers’ facial similarity to message source on online purchase decisions
This study investigates how physical similarity between consumers and reviewers, manipulated through AI-generated images, influences the credibility and acceptance of electronic word-of-mouth (eWOM) and purchase intentions. Across two studies, we first developed controlled visual stimuli via AI-driven photomorphing technology and then conducted an online shopping experiment with 180 participants. The participants evaluated product reviews present…
Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Feather (1 work) · Psychology (1 work) · Zoology (1 work)