Erika Lázár
Biographic Data
| ID | 9655151 |
|---|---|
| NAME | Erika Lázár |
| GIVEN NAMES | Erika |
| FAMILY NAME | Lázár |
| SIGNATURE | LÁZÁR E |
| AFFILIATIONS | University of Pecs |
| ORCID | 0009-0005-5400-3949 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Do birds of a feather buy together?? The influence of buyers’ facial similarity to message source on online purchase decisions
This study investigates how physical similarity between consumers and reviewers, manipulated through AI-generated images, influences the credibility and acceptance of electronic word-of-mouth (eWOM) and purchase intentions. Across two studies, we first developed controlled visual stimuli via AI-driven photomorphing technology and then conducted an online shopping experiment with 180 participants. The participants evaluated product reviews present…
No prominent works on this page.
Do birds of a feather buy together?? The influence of buyers’ facial similarity to message source on online purchase decisions
This study investigates how physical similarity between consumers and reviewers, manipulated through AI-generated images, influences the credibility and acceptance of electronic word-of-mouth (eWOM) and purchase intentions. Across two studies, we first developed controlled visual stimuli via AI-driven photomorphing technology and then conducted an online shopping experiment with 180 participants. The participants evaluated product reviews present…
Advertising (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Feather (1 work) · Psychology (1 work) · Zoology (1 work)