Keith A Quesenberry
Biographic Data
| ID | 9669280 |
|---|---|
| NAME | Keith A Quesenberry |
| GIVEN NAMES | Keith A |
| FAMILY NAME | Quesenberry |
| SIGNATURE | QUESENBERRY K A |
| AFFILIATIONS | Messiah University, Mechanicsburg, PA, USA |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
A Basecamp for Student Group Projects
Integration of project management collaboration software has been suggested for group experiential project courses in advertising, public relations (PR), marketing, and strategic communications. But little research has been conducted on using these tools. This study sought to gauge student perceptions toward the use of project management collaboration software Basecamp on improved experience in group projects, team collaboration, and learning out…
Engaging the Disengaged
After a decade of adding technology to the classroom, students asking for a laptop ban sent me on a journey of discovery. After a literature review of existing research and a semester of a no-tech policy, I found less tech, not more increases student engagement and learning. Despite more than a dozen studies over the last decade detailing the negative learning effects of laptops in the classroom, the majority of faculty believe that laptop use in…
Social Media Strategy
The third edition of Social Media Strategy is now available! ISBN 9781538138175 Social Media Strategy is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to effect change, support traditional efforts, and leverage consumer influence for the good of the brand,…
No prominent works on this page.
Social Media Strategy
The third edition of Social Media Strategy is now available! ISBN 9781538138175 Social Media Strategy is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to effect change, support traditional efforts, and leverage consumer influence for the good of the brand,…
Engaging the Disengaged
After a decade of adding technology to the classroom, students asking for a laptop ban sent me on a journey of discovery. After a literature review of existing research and a semester of a no-tech policy, I found less tech, not more increases student engagement and learning. Despite more than a dozen studies over the last decade detailing the negative learning effects of laptops in the classroom, the majority of faculty believe that laptop use in…
A Basecamp for Student Group Projects
Integration of project management collaboration software has been suggested for group experiential project courses in advertising, public relations (PR), marketing, and strategic communications. But little research has been conducted on using these tools. This study sought to gauge student perceptions toward the use of project management collaboration software Basecamp on improved experience in group projects, team collaboration, and learning out…
Sociology (3 works) · Computer Science (2 works) · Online and Blended Learning (2 works) · Political science (2 works) · Public relations (2 works) · Advertising (1 work) · Business (1 work) · Class size (1 work) · Digital Marketing and Social Media (1 work) · Dozen (1 work)