Mohammed T Nuseir
Biographic Data
| ID | 9678433 |
|---|---|
| NAME | Mohammed T Nuseir |
| GIVEN NAMES | Mohammed T |
| FAMILY NAME | Nuseir |
| SIGNATURE | NUSEIR M T |
| AFFILIATIONS | Al Ain University |
| ORCID | 0000-0002-1319-5404 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty
The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a t…
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Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty
The hotel industry has grown rapidly in recent years, becoming the most competitive environment. As a result, industry players strive to outsmart competitors by creating brand equity to enhance brand loyalty; however, the impact of brand equity and demographic characteristics on brand loyalty is sketchy. In this study, we assess this impact in United Arab Emirates’ hotel industry by using customer experience as the mediating role. We selected a t…
Advertising (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work) · Competitor analysis (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work)