Yangke Zhao
Biographic Data
| ID | 9679114 |
|---|---|
| NAME | Yangke Zhao |
| GIVEN NAMES | Yangke |
| FAMILY NAME | Zhao |
| SIGNATURE | ZHAO Y |
| AFFILIATIONS | School of Basic Medical Sciences & Forensic Medicine Hangzhou Medical College Hangzhou China |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
“Whether and how digital celebrities make us hungry for travel?”—An exploration of broadening and constructing perspectives on gastronomic tourism
This study explored the influence of digital celebrities on gastronomic tourism through the lens of the broaden‐and‐build theory. Utilizing partial least squares structural equation modeling (PLS‐SEM) and a case study focused on TikTok, the research examined how consumers' subjective well‐being (SWB) affects para‐social interaction, novelty seeking, and audience participation, and how these factors, in turn, influence behavioral intention in the …
No prominent works on this page.
“Whether and how digital celebrities make us hungry for travel?”—An exploration of broadening and constructing perspectives on gastronomic tourism
This study explored the influence of digital celebrities on gastronomic tourism through the lens of the broaden‐and‐build theory. Utilizing partial least squares structural equation modeling (PLS‐SEM) and a case study focused on TikTok, the research examined how consumers' subjective well‐being (SWB) affects para‐social interaction, novelty seeking, and audience participation, and how these factors, in turn, influence behavioral intention in the …
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Culinary Culture and Tourism (1 work) · Law (1 work) · Marketing (1 work) · Media, Gender, and Advertising (1 work) · Political science (1 work) · Tourism (1 work)