Jaime Humberto Caldera Chacón
Biographic Data
| ID | 9681907 |
|---|---|
| NAME | Jaime Humberto Caldera Chacón |
| GIVEN NAMES | Jaime Humberto Caldera |
| FAMILY NAME | Chacón |
| SIGNATURE | CHACÓN J H C |
| AFFILIATIONS | Universidad Autónoma de Ciudad Juárez |
| ORCID | 0000-0003-1112-0166 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
La narrativa transmedia como soporte del discurso publicitario: El caso de productos “Lego”
The development of technologies that promote medical convergence has changed, for brands, the way of doing public communication. The growth of new audiovisual content platforms and the use of social networks have made it possible for advertiser companies to migrate their public content to the Internet, and thus, maintain an interactive relationship with the consumer. Through this migration, an online advertising universe is built where new narrat…
No prominent works on this page.
La narrativa transmedia como soporte del discurso publicitario: El caso de productos “Lego”
The development of technologies that promote medical convergence has changed, for brands, the way of doing public communication. The growth of new audiovisual content platforms and the use of social networks have made it possible for advertiser companies to migrate their public content to the Internet, and thus, maintain an interactive relationship with the consumer. Through this migration, an online advertising universe is built where new narrat…
Advertising (1 works) · Advertising and Communication Studies (1 works) · Art (1 works) · Business (1 works) · Citizen journalism (1 works) · Communication and COVID-19 Impact (1 works) · Computer Science (1 works) · Media and Digital Communication (1 works) · Multimedia (1 works) · Narrative (1 works)